The Logistics: As the brewer of internationally recognised brands - including Carling, Coors Light and Cobra Molson – the Coors UK staff know a thing or two about the ‘perfect pint’; and at this juncture let me tell you that their expectations when it comes to event aesthetics are similarly high.
We wasted no time leaping into action, and within 24 hrs of receiving news that we had been awarded the contract a team of no less than 10 CES representatives were assigned to deliver the project.
A comprehensive checklist to keep us on track was a must (a CES speciality, as anyone who has worked with us in the past will know); and once that was in place we were ready to go.
• A 24m dome to also act as a projection screen for movies and video content… CHECK
• A funky cool area dressed as an inner city bar boasting trendy exposed brick… CHECK
• The design and production of two 7ft models of the new Pravha glass… Umm, CHECK
The list went on, and before long the general layout of the event was pretty beerilliant, if I do say so myself.
(Now, time to bring in our partners!) The Partners:
When it comes to creating an event with eye-catching structures and zones that help to guide and entice delegates to different zones we like to think we’ve pretty much got it sewn (or blown???) up!
But we know where our expertise lie, and we’re not afraid to reach out to a handful of reliable (equally creative and dynamic) partners when the needs of our clients dictate. And on this occasion we leant on our pals over at Europa International – the furniture, carpet and panel hire people.
We provided them with a brief outlining our vision for the event, as well as the logistical requirements and expectations of the client. In next to no time at all they had come back to advise on which products would be most suitable.
Fast forward a week or so and the company’s delivery experts dropped off more than 200 funky bar stools and in excess of 70 bar and general tables to the NEC; as well as a number of rattan seating sets that really helped to create the ‘outdoor environment’ we were hoping to emulate.
The two teams worked together seamlessly, and the event went off without a hitch.
(But don’t just take my word for it!)
The Testimonial: Traditionally we tend to keep things in house for all our internal brand launches and forums. When launching the latest brand to our portfolio, Pravha, we took the decision that quite simply we wanted to do something ‘different’. Having seen some of the work that Contemporary Events had done elsewhere, and had initial meetings with Gavin and the team, we took the decision to partner with them for this launch.
In the words of our Sales Director, we have ‘set a new benchmark’ in terms of how we now approach these events. We will certainly be looking to utilise Contemporary Events for similar style events in the future.”
Richard Cooke,
Senior Customer Marketing Manager, Molson Coors.
JUNE/JULY 2016 15
“This turned out to be the best decision we could have made as what was delivered was truly transformational in terms of how we would normally do one of these events. The reaction from right across our business, especially our sales teams, was universally positive, with everyone leaving saying it was the most engaging and exciting session of its type that they had attended.
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