Interview CITY SOUND PROJECT #CSP16
City Sound Project is a metropolitan music festival, showcasing upcoming national and international artists in the ancient and historic city of Canterbury.
Venue Insight speaks to Edd Withers, Communications & Events Professional for City Sound Project...
Picture accredited to: Vision Seven. Q What is the story behind City Sound Project?
A. City Sound Project was established in 2013 by three event promoters, Blake McCaskill, Stuart O’Leary and Chris Hawksey. The problem faced in the small but busy city of Canterbury, was a lack of large venues in which live music could be hosted. There is also a lack or open-space, so traditional green field festivals are also hard. The solution was an inner-city festival, a one-wristband access-all venues event, which would allow us a capacity of several thousand across 20 small to medium sized venues across the city. From Bastille to Duke Dumont, George Ezra to Disciples, we have now played host to hundreds of acts, of both global and local recognition.
Q What do you personally consider to be the incisive moment in your media career?
A. When it became clear how important social media was, and how it can be utilised. The whole promotion industry changed rapidly, and some got left behind. Realising that traditional marketing methods, combined with new techniques has kept us ahead of the game.
Q How has the industry challenged your career? - What have been your biggest creative challenges?
A. Keeping up with changes in taste within the music industry, and increasing difficulty in staying unique. The events industry has expanded fast, and the variety of the offering has increased significantly. Experiential events, that offer more than just gigs have moved to the forefront. Audiences expect more from an event or festival, and have higher standards than ever.
40 JUNE/JULY 2016 Q What’s next for City Sound Project?
A. 2016 was a milestone for CSP, we grew almost 25% in size on previous years, and worked with so many more people. We plan to continue this growth, and continue to develop the inner-city music festival atmosphere by working even more within the local community to build an event that is truly owned by thousands of people.
Above: Edd Withers, Communications & Events Professional.
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