Drink News
TWO WHISKIES WITH JACK WHITEHALL AND DAVID BECKHAM
Two Whiskies with Jack Whitehall and David Beckham’ brought to you by HAIG CLUB™ launches on the GQ Video channel today. The first in a series of three short films fronted by comedian Jack Whitehall, this is the latest video content to be released by Condé Nast Britain.
In this first episode, shot in the Bassoon Bar at the Corinthia Hotel, Jack Whitehall poses some interesting questions to celebrated footballer and entrepreneur, David Beckham. Over a Mojito and an Old Fashioned cocktail, Jack hears how Beckham spends his free time and learns why meeting Nelson Mandela reminds Beckham of his most famed hairstyles.
David Beckham says: “I like being w
STRAWBERRIES AND CREAM CAPTURED IN NEW GIN
A taste of the Great British summertime is being bottled and served over ice for the very first time.
Strawberries and cream, generally offered as a dessert at garden parties and tennis tournaments, has been transformed into a limited edition gin by Poetic License.
hisky. It’s all about quality, not quantity.” Dylan Jones, Editor of British GQ comments: “We’re delig
not in fancy bars, most of the time it’s dow the local pub. I like to have a nice big log fi a nice w
hted w fi ith this fi lms in association w ork w nal series of ith Haig Club.
Another triumph for the GQ Video channel, w w
ith our expected excellent creative and it as a thrill to w
ith all inv olv ed.”
Episode 2 of the ‘Two Whiskies with…’ series will feature celebrated actor Luke Evans & Episode 3 stars singer-songwriter Tom Odell, with both fronted by Jack Whitehall.
The ‘Two Whiskies With…”series is created by Condé Nast’s dedicated video team, led by Danielle Bennison-Brown. The media agency was Storylab/Carat.
Previously released GQ Video content with partners Haig Club include ‘The One’, a six part guide to mastering your perfect cocktail, and ‘A Night and Day with Jack Guinness’, a series of short travel films from three European cities.
The GQ Video channel follows the successful launch of the Vogue Video channel in 2015. Glamour and Wired channels will arrive later in 2016. Video content from all the branded channels will also be found on The Scene, due to launch later this year, creating a go-to hub for premium video editorial offering variety and depth.
Poetic License Strawberries and Cream Picnic Gin, best served with a premium elderflower tonic water or lemonade and mixed fruit, is being produced in a limited-run only and sold, subject to availability, from late May.
“Many flavoured gins are either distilled or infused but ours uses both processes to pack as big a punch as possible,” said distiller, Luke Smith.
“After months of experimenting we have now found the perfect combination and hope Poetic License Strawberries and Cream Picnic Gin will soon find its way into picnic baskets across the UK.”
Poetic License, which launched in late 2015, currently produces two award winning gins and a vodka, all using its own still which is on public display at the Best Western Roker Hotel, Sunderland on the North East coast.
The Strawberries and Cream Picnic Gin (37.5%) is the first in a series of limited-run offerings being temporarily added to the brand’s core range, which currently includes Old Tom Gin, Northern Dry Gin and Graceful Vodka.
It will be available to buy online at
poeticlicensedistillery.co.uk and from the reception at the Best Western Roker Hotel, priced at £32.50 per bottle, while limited stocks last.
It will also be served, subject to availability, in the usual measures at Poetic License stockists around the UK, including the aqua shard* restaurant, London.
For more information about Poetic License visit:
www.poeticlicensedistillery.co.uk All trade sales enquiries should be directed to Luke Smith on: 0191 5103564 or
luke@poeticlicensedistillery.co.uk
26 JUNE/JULY 2016
ith friends and most of the time it’s n
re,
The independent, small batch distillery, which crafts and packages its award-winning gins by hand, has spent six months perfecting the seasonal recipe, which is believed to be the first of its kind on general sale.
It combines traditional botanicals, including juniper and coriander, with a mix of real strawberries and cream that are both distilled and infused to ensure a stronger, fruitier taste.
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