TEMPORARY SPACES WITH THE WOW FACTOR!
When people say to you ‘marquee’ does it conjure up images of saggy walls, leaky roofs, drafty doors, bouncy uneven floors and frilly linings? We can see why some event professionals might run for the hills at the very thought, opting for a fixed venue.
Today’s consumer expects an event space to be unified with a brand, linked so seamlessly that they barely notice it, it becomes part of the experience. Brands most often use experiential marketing either to enhance or complement a traditional advertising campaign or to stand out at a popular event. It is therefore imperative that the event space reflects the quality of that brand and is both a practical and adaptable platform in which to present themselves.
Temporary spaces with the wow factor! Traditional tent solutions no longer satisfy the high expectations of today’s events. With so much focus on experience
marketing, brand managers are looking for brand-enhancing environments in order to stand out from their competitors.
This summer Losberger will be building approx. 15,000m2 of temporary event space at the Goodwood Festival of Speed for the 18th year running, working with both Goodwood and luxury lifestyle brands to bring festival goers and car enthusiasts temporary spaces with the wow factor!
Losberger’s event spaces are contemporary and practical. Transform both the interior and exterior of your structure with their shop fitting and design expertise; branded facades, stylish interior design and even re-create shop fronts, your customers won’t believe they are inside a temporary space.
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