CONKER SPIRIT SET TO JOIN THE CELEBRATED HALLS OF FORTNUM & MASON toil and g


Conker Spirit has secured its first official, London based stockist within the most luxurious department store in the world, Fortnum & Mason. As from now, you will be able to purchase the deliciously refreshing Dorset Dry Gin both online and in store.


Conker Spirit’s Dorset Dry is a fresh approach to gin; balancing 10 select botanicals including the Dorset notes of elderberries, samphire and hand-picked gorse flowers. A ruthless focus on quality makes it the perfect addition to Fortnum & Mason. The infamous department


store is synonymous with British heritage and has been since it opened in 1707. It is a true treasure trove of quality goods, exotic offerings and speciality fares and you will now be able to find the Dorset Dry nestled amongst the shelves.


“When I took the fi rst steps tow creating Dorset’s First g ards in distillery,


the dream was to have Conker Gin sitting proudly on the shelves of Fortnum & Mason. I remember w


Conker w


alking around the store w It has taken tw


hen


as just a seed of an idea. o and a half years of


70cl RRP £44 and 37.5cl RRP £22* forgotten w


raft, all of w hen w


hich w


ill be e walk through


those doors in June!” Rupert Holloway, founder of Conker Spirit.


Conker Spirit will be sampling their delicious juniper based offering throughout June so pop in store to try their delicious offering first hand.


Conker Spirit Dorset Dry Gin available to buy at Fortnum & Mason from June 2016.


HEINEKEN LAUNCHES QUIRKY NEW ATL CAMPAIGN FOR OLD MOUT


Old Mout cider is launching a new multi-million pound ATL campaign, in order to further establish the brand’s unique character and increase consumer awareness and interest in the brand.


The national campaign goes live this week and will run across out of home, press and online. Each channel has a dedicated creative, building on the brand’s philosophy of encouraging drinkers to get ‘the Kiwi taste for adventure’. Old Mout, which originates from New Zealand, launched into the UK market in 2014 is growing at a phenomenal rate, contributing 17% volume growth to the market in the on trade.


Emma Sherwood-Smith, Brand Unit Director of Cider Brands at HEINEKEN, said: “We have tripled our media spend on Old Mout compared to last year, as the brand is growing and the world cider segment is driving value within the category. With warm weather, hopefully just around the corner, there is a clear opportunity for publicans to take full advantage of this mass consumer awareness activity.


“Old Mout drives value for licensees, a branded glass, filled with ice, a cold Old Mout and a garnish of fresh fruit, can command a more premium price and is a real point of difference to other ciders.


The campaign will see an on and offline partnership with Time Out magazine, supported by national outdoor advertising, as well as the eye-catching creatives appearing on buses and the tube.


JUNE/JULY 2016 35


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