ACROSS EUROPE AS ROAD TRIP TO RIO TOUR BEGINS LEBLON® CACHAÇA SPREADS THE SPIRIT OF BRAZIL
LEBLON®, the award winning handcrafted Cachaça from Brazil, has begun a tour of Europe in its LEBLON Caipivan with bartenders competing to win one of 10, trip of a lifetime places to Brazil this August and raise funds for The Developing Minds Foundation.
The European leg of the Road Trip to Rio tour began in the UK; the first stop was Bar No.8 in Edinburgh on Friday 13th May, followed by Almost Famous in Manchester on Wednesday 18th May. The LEBLON Caipivan then arrived in London, visiting Bethnal Green’s London Cocktail Club on Thursday 19th May and Friday 20th May and Battersea’s Cocobananas on Saturday 21st May. The LEBLON Caipivan is now embarking on a tour of European cities, ending in Lisbon, Portugal at the end of July.
On each day of the tour, LEBLON brand ambassador, Rui Teixeira, is hosting masterclasses and training sessions during the day; in the evening, a bartender from the host bar sells his own LEBLON signature cocktail
from the LEBLON Caipivan, and is tasked with driving footfall and consumer engagement through social channels, using # LiveLoveLeblon. A portion of the proceeds from sales of their LEBLON cocktails, as well as all proceeds of sales of Road Trip to Rio memorabilia, will go to the Developing Minds Foundation. The most successful bartenders will win a place on the trip to Brazil, where they will visit the party capital, Rio de Janeiro, and Maison Leblon in Minas Gerais, where LEBLON is made.
With an exciting summer of sport ahead in Rio, there’s a great opportunity for bars to maximize their sales of Cachaça this summer. The LEBLON Road Trip to Rio tour aims to show bartenders and their customers how to make the most of this spirit. LEBLON brand ambassador,
Rui Teixeira, comments: “We couldn’t wait to hit the road in our LEBLON Caipivan, not only are we spreading the LEBLON love but we are also raising funds for a charity that is close to our hearts.”
A tour of the United States and Brazil is taking
place concurrently this summer, with the popular Cachaça brand bringing the Brazilian party spirit to cities throughout the USA, Europe and Brazil. LEBLON’s mission is to raise US$50,000 on behalf of the Developing Minds Foundation. which supports education in two of Rio’s largest favelas, Rocinha and Cidade de Deus (City of God).
The LEBLON Road Trip to Rio tour is a testament to the brand’s passion for the people and culture of Brazil. As it kicks off its adventure culminating in Rio this August, LEBLON is excited to be sharing its love for Brazil and Cachaça on a global scale. Join Leblon on its global trip at #LEBLONRoadTriptoRio and follow the European leg of the tour at #LiveLoveLeblon
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