C
hanging Things Up at Events
“Out with the old and in with the new”may sound cliché,but it is quite appro- priate when addressing annual events. Planners need to resist the urge to approach their annual events in the same fashion just because“they have always done it that way”or“the budget doesn’t allow for anything new.”
According to Jason Showers, director of technical production for Advanced Staging Productions, annual events - especially fundraising galas - need to change the atmosphere in an effort to keep things fresh and interesting in order to capture and retain the attention and enthu- siasm of their audience.
Advanced Staging Productions incorporated stadium seating, wrap around scenic and a 45-foot wide screen to transform a hotel ballroom into an immersive, high energy atmosphere for a pharmaceutical national sales meeting.
"A change in venue, theme, décor and even food and beverage goes a long way toward estab- lishing a new mood each year," said Showers."The goals for the event may not change, but the atmosphere can play a large part in howthose goals are met. Technology is proba- bly the easiest and most versa- tile way to change atmosphere for an event. Even in the same venue, a different
technological
design can make a big difference. For example, using moving lights this year in place
of last year’s static décor lighting; or switching from projection screens to multi- ple sizes of monitors strategically placed throughout the room; or replacing walk-inmusic with environmental sounds that set a certain
tone.All of these are simple ways to take the same room and create a new atmosphere for your guests.”
“Keeping up with the newest trends in technology can create a high tech, innovative feel,” Showers contin- ued. “Incorporating social media through live feeds or having virtual presenters are some examples of how you can present a newer technology that helps you to put a little spice into and a new spin on what was done at last year's event."
Advanced Staging Productions worked with the events team
from the Philadelphia Zoo to turn this hotel ballroom into a jungle atmosphere using lights, video and audio to make the guests feel like they were in the habitat of the lowland gorilla.
50 May June 2016
trust is developed, and relationships are formed." She added that Nemacolin Woodlands Resort prides itself on offering very high levels of customer service throughout the organization. "Ideally, the way our associates make attendees feel will carry over to one’s own company and service aptitude."
A destinationwith lots of atmosphere locat- ed by the beach and ocean is the Wildwoods, a barrier island along the southern New Jersey shore.
John Lynch,director of sales and entertain- ment for the Wildwoods Convention Center, said that this seaside resort com- bines one-of-kind value with a family friendly atmosphere that is second-to- none.
"It’s award-winning beach and boardwalk combine to offer a destination unlike any other. The boardwalk offers three amuse- ment piers with over 100 rides and attrac- tions,
three beachfront waterparks,
arcades, games, shops and over 300 eater- ies - all of this just outside the convention center's doors. The sights, sounds and smells on the Wildwoods’ boardwalk are pure sensory overload."
Wildwoods Convention Center is located on the resort town’s world famous board- walk and directly overlooks the beach and Atlantic Ocean.
The center offers over 260,000-square feet of flexible indoor function space and lends itself to hosting all types of meetings, con- ventions, banquets, trade shows,consumer shows, concerts, weddings, exhibits and other
events.The center is capable of easi- ly accommodating up to 10,000 attendees.
"With Over 8,000 hotel and motel rooms and 3,000 vacation rentals, 160 free events and festivals held annually, a five-mile stretch of free beautiful,white-sand beach- es, having recently been named among the ‘2016 Best Beaches for Families’ in the USA by Family Vacation Critic, and offering a two-mile world renowned boardwalk...
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