Atmosphere Elicits An Emotional Response
space that can accommodate more than 230 booths."
Kalahari Resorts is a very family friendly meeting and event destina- tion. "The family member who attends the meeting is found to be more attentive," observed Shanley. "They don’t feel the need to end a session early to check in with their spouse or babysitter; instead, they know their family is nearby having fun and willmaintain their full atten- tion to the session at hand."
"Additionally," he continued, "when compared to traditional meeting and convention venues, Kalahari Resorts and Conventions has a proven ability to consistently increase meeting attendance by more than 20 percent,with an aver- age block pick-up of 108 percent,
leading to higher satisfaction. Kalahari Resorts has a full team of meeting and convention profession- als that assist throughout the entire process. The experience starts with Kalahari’s veteran sales and catering team, which has over 400 years of combined experience, who work with clients to ensure a perfectly planned event... we have brought together an operations team that we couldn’t be more proud of, includ- ing seasoned veterans from our existing resorts,as well as new talent from the region and around the country."
Another one-of-a-kind venue is Nemacolin Woodlands Resort, where Ashli Mazer is the director of marketing and
PR.Mazer, noted that the resort is situated on 2,000-acres in the Laurel Highlands of
"Just as in conversation,after body language, we use tone to interpret how we should react or respond emotionally to our interactions with another person," said SteveWildemann, president of Advanced Staging Productions. "The same thing applies to the event you are attending…the atmospherewithinwhich it is held creates the tone that, in turn,will create the emotional reaction you have to the expe- rience. This atmosphere can exist within the venue itself - at an historical building or river- side restaurant,for example. Alternatively,that atmosphere can be created through the artful use of scenery,lighting,video and even audio. A hotel ballroom can be changed into a jun- gle, or a stark warehouse can be made into an amusement park. In either scenario, creat- ing an atmosphere evokes a specific mental image and feeling that goes a long way toward reinforcing themessage or purpose of the event."
Mid-Atlantic EVENTS Magazine 47
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