D 46 May June 2016
Don't Leave Event Atmosphere to Chance
Jeff Feinberg,principal/event producer for Roberts Event Group,Inc.,said that the atmosphere of an event - and setting the right tone starting with a guest's first impressions - is very important to its potential success or failure.
"When you enter an event ormeeting site,you forma positive or negative impres- sionmuch like when one enters a home,restaurant or business,” he noted.“These impressions can control emotions.When you walk into room, is it welcoming? Is it cold? Does it feel sterile? Does is it seemlike a place you want to spend time in? Have fun in? Or learn in? The atmosphere is the first impression of your expe- rience, and is significant to the success of your meeting or event."
For Roberts Event Group,he said, "Our goal is to create an experience for atten-
dees.Visually by using great lighting,a few well-placed props, beautiful flow- ers and linens. A striking stage set will provide another visual focal
point.Great music and engaging entertainment all work together to create memorable and unique settings."
Feinberg said that he believes there are times a meeting or an event can be predictable and times when a refresh is needed to generate renewed or added interest. "Revamp the annual seated dinner atmosphere by hosting a reception with passed appetiz- ers and food stations."
"Mixed seating, such as communal tables, cocktail tables and soft seating pods will allow for guests to move around the room and engage with the other guests," he
continued."For a seated gala,break up presentations between courses instead of the usual ceremony that follows dinner.
Adding a red carpet entrance and theatrical lighting will turn a customary awards dinner into a 'Hollywood gala.' Hire an MC,paparazzi and film,and then project the ceremony onto big screens."
A theme really changes the atmosphere,Feinberg stressed. "Think of a theme as a reenactment of a time or
place.Consider what you would see,hear and taste in that time or place.When produced correctly, subtle or major changes in the atmosphere you create will provide new excitement for your event or meeting."
annualmeetings can have a positive affect on the way attendees view the function. For instance, changing the city each year can provide attendees with the opportuni- ty to travel to newlocations - one theymay not have the chance to make it to on their own. An annual meeting that changes destinations each year will give attendees a new experience to look forward to."
Another option in changing up recurring meetings is to utilize different spaces with- in the same venue. With a variety of flexible meeting spaces, such as those that Kalahari Resorts and Conventions offers, an annual meeting can be new each year.
For instance,planners can host a breakout meeting in a private cabana at the indoor waterpark, in one of the property's hospi- tality suites instead of a more traditional table and chair conference set-up,or even outside to give attendees the opportunity to take in the freshmountain air on one of Kalahari’s outdoor patios. Kalahari's con- ference rooms are anything but ordinary, however,with African theming and décor that is sure to inspire.
Additionally, Kalahari Resorts and Conventions offer signature dining experi- ences that can be customized to provide meeting goers something different.
"With so many on site venue spaces and activities from which to choose," Shanley noted, "annual meetings can allow atten- dees to discover and do something new year after year."
"Kalahari Resorts and Conventions in the Pocono Mountains is an ideal venue to host
trade shows,
exhibitions,
conventions, conferences, faith-based retreats and a variety of other gatherings in its state-of-the-art convention center," he continued. "Kalahari Resorts’ 100,000- square foot convention center offers 65,000-square feet of flexible meeting space that includes 25,000- and 9,000- square foot ballrooms, 15 meeting rooms, and multiple hospitality suites and exhibit
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