< < < < < < < < < < < < PRESS RELEASES / INDUSTRY NEWS ETHICS MEET SUSTAINABILITY: FAIR COSMETHICS!
In 2012, ADA Cosmetics International was the first German manufacturer to launch a hotel cosmetics series with ingredients that are based on Fair Trade. Currently, this series is being relaunched: FAIR CosmEthics now bears the Fairtrade seal. This is a significant benefit for hotels since the Fairtrade trend is booming. Eight out of ten consumers know and trust this seal.
Kehl, November 2015 – ADA Cosmetics International (ADA) was the first German company to launch a body care line (Fair Trade) made from fairly traded ingredients in 2012. Now, the series has been refined under the name FAIR CosmEthics. As one of the world’s first hotel cosmetics series it has been awarded with the well-known Fairtrade seal and, accordingly, complies with the requirements of international Fair Trade standards. Only since 2014 has this been possible for cosmetics products manufactured in Germany.
The seal stands for ethical actions,
sustainability and transparency and, thus, builds a bridge between producers and consumers. In that sense, FAIR CosmEthics is perfect for sustainability- oriented hotels that want to offer cosmetics products to complement their guests’ responsible lifestyle. “Fair Trade is one of our primary concerns, which this series helps to support,” says Sylvia Jensch, ADA’s Marketing Director.
Shower gel, shampoo, hair and body shampoo as well
as liquid soap
by FAIR CosmEthics contain
Fairtrade-certified
cane sugar; body lotion, conditioner and contain
soap Fairtrade-certified
brazil nut oil. The series, which is purely plant- based
and pH-adjusted,
exudes a fresh and fruity scent. Playful, floral notes are embraced by warm, woodsy aromas and lend
THE WHITE COMPANY LUXURY COLLECTION THE PERFECT ADDITION FOR EVERY BATHROOM
the products an expressive individuality. The cosmetic series is presented in a modern tube design. Also, liquid soap and hair/body shampoo are available in recyclable “Smart Care” and pump dispensers.
Please contact ADA Cosmetics Group for further information: T: +44207 725 2549
www.ada-cosmetics.com
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The White Company Luxury Collection is available in two scents:
• FLOWERS is beautifully fragranced with a perfect, light and floral combination, with notes of jasmine, rose and neroli, presented in a luxury, minimalist design to complement
both contemporary and traditional interiors.
• NOIR, the ultimate scent to relax and revitalize body and mind, with notes of exotic amber, fresh mandarin and aromatic sandalwood, appreciated by both the male and female guest.
This striking range is presented with sleek black lines and contemporary features to create a luxury experience.
Please contact Pacific Direct Ltd for further information: T: +44 (0) 1234 347 140
www.pacificdirect.co.uk
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