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CKCU continued from page 38


the future. Matthew Crosier recently became


the longest-running Station Manager in CKCU history. For the past 14 years he has taken care of both the financial and people end of the radio station. “Radio has certainly changed a great deal since I’ve been here”, he says. “Advertising is so difficult when you’re competing against internet groups that charge practically nothing for ads on websites. People moving away from listening to radio in their cars is a big problem, as is trying to tell people what we do. It’s such a broad palette that we do, multiple languages, new music, old music of all styles. We appeal to all kinds of different markets”. Matthew laughs when I ask him


to describe to the uninitiated what Radio Carleton does. “I think we are a community hub is what we are,” he told me. “When we do something well we are part of the Persian community,


or part of the bluegrass community, and we’re a place where people come to talk and gather and create and help build those communities.” It is these communities that are key


to the survival of CKCU. Every year the station holds a fund-raising drive to coincide with the station’s birthday on November 14. That money, combined with advertising and a student levy, helps the non-profit station pay the rent, upgrade equipment and take care of the bills that go along with operating a radio station. There are only four salaried employees on staff. Those four are the hub of the wheel, but it is the 200 volunteers who are the spokes. A unique Radio Camp offered to


young people is also a big money- maker for the station. It’s a chance for kids to experience radio in a very hands-on way, developing, recording and producing their own radio show. That experience is only a few years away from how it was for the original staff of Radio Carleton, who learned their craft on the fly in the earliest days.


When I visit CKCU it is literally


like stepping back in time. It’s the same staircase leading up to the fifth floor of the Unicentre building on the Carleton Campus. It’s the same hallway towards the exit door to the stairwell nicknamed “Studio J” (Hey. It was the 70’s!) at the end of the hall. Turn left into the main office. A right turn takes you into the studio area, with those rows and rows of musky smelling record albums. You can’t help but rifle through them, and see those same records you frantically looked for as your song on the air was just about over. No computers to play your music. No consultants to decide what you play. This was true free-form radio, where the ideas came from the person in the studio, and the listeners didn’t know what to expect. And the beautiful thing is, that’s the way it still is at Radio-Carleton. The highlight of an impromptu


drop-in is always when a current volunteer comes up to you and asks “Can I help you sir?” You want to tell them your story, but then you realize they are making their own, and it started with a “What if?”


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