BUSINESS NEWS


Women urged to get in the swing T


he Professional Golfers’ Association (PGA), which has its headquarters at


the Belfry, Sutton Coldfield, has launched a campaign to get more women playing golf. The PGA’s campaign is ‘This Girl


Can Golf’, which was launched in conjunction with Birmingham Rep, which staged a play about the empowerment of women, ‘The Rise and Fall of Little Voice’. The PGA campaign is aimed at


spreading the message that golf is a realistic sporting and leisure choice for women. This includes breaking down the


myths and misconceptions that might deter women from picking up a club and giving golf a go. To spotlight the campaign,


during the play’s two-week run at the Rep, the cast and crew were invited to try their hand at putting as well, as meeting PGA chief executive Sandy Jones and the five local ladies who are the faces of the campaign (see picture). The cast featured former


Coronation Street stars Vicky Entwistle (Janice Battersby) and Chris Gascoyne (Peter Barlow). Kyle Phillpots, the PGA’s joint chief operating officer, said: “I’m


Sandy Jones is pictured with the five ladies fronting the campaign (from left): Sue Stretton, Lynn Gray, Alison Tennant, Wendy Bradshaw and Joy Cofie


sure theatre goers might be a bit surprised to see golf being promoted at the Birmingham Rep but the whole point is that golf is actually a very accessible, welcoming and enjoyable environment and we want to get


that message across to women who may not have considered golf as an option. “This is a great opportunity to


both raise the profile of golf, break down myths and misconceptions and to actively encourage women


of all ages to see golf as a realistic choice – whether that is for personal, professional, business or social reasons. Moving forward we will be using this unique project as a launch pad to bring more women into the game.”


JULY/AUGUST 2015 CHAMBERLINK 13


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