Education Corner
DESIGNATION COURSES
*NEW* Marketing and Sales for Building Professionals
Designations: CGB & CGR Continuing Education Credits: CAPS, CGA, CGB, CGP, Master CGP, CGR, GMB, CSP, Master CSP, CMP, MIRM Instructor: Bill Shaw, CGR, GMR, GMB, CAPS, CGP Date: Wednesday, June 10 Time: 9 am to 5 pm Fee: $220 members / $330 nonmembers
Content: The days of “build it or remodel it and they will buy” are a thing of the past. Today customers are both demanding and selective and, thanks to the world of technology, they are very well educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available to help you build your unique brand and a positive reputation so you can engage and motivate potential customers, clients and referral partners to choose your product or remodeling services. After the course, you will be given exclusive access to a Student FTP Site that provides additional resources for learning more about the sales and marketing techniques described in this course.
As a graduate of this course, you will be able to: • Identify social media and emerging technology to enhance marketing
• Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising, promotions and public relations
• Identify a variety of methods to generate and qualify leads • Describe positive strategies to gain the agreement and close the sale
• Describe follow-through techniques that lead to great referrals
Who should attend? Land developers, accountants, custom builders, production builders, and small volume builders
2015 NAHB EDUCATION PARTNERS
BAR & PREP NOW ONLINE!
The Education Department is happy to announce that the BAR and PREP assessments are now available online.
Take your career to the next level in 2015 by earning a professional designation. The 3-hour BAR & PREP assessments are your first step towards achieving the Certified Graduate Builder (CGB) designation and the Certified Graduate Remodeler (CGR) respectively. Candidates do not pass or fail the BAR/PREP. Your results determine the course of study required for you to obtain your CGB or CGR designation.
BUILDERS: Visit
nahb.org/BAROnline REMODELERS: Visit
nahb.org/PREPOnline
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ACES Builders Warranty, Inc. Builders Post-Tension Cirrus Air Technologies, Inc. DuPure International, Inc. Masco Environments for Living Roy O. Martin Lumber Company Sherwin-Williams Paint Company StrucSure Home Warranty Suncoast Post-Tension, Ltd. Trendmaker Homes Wells Fargo Home Mortgage
JUNE 2015 | HOUSTON BUILDER | GREATER HOUSTON BUILDERS ASSOCIATION – BUILDING A BETTER FUTURE
Budget Management & Cost Control RCS DESIGNATION COURSE
Instructor: Dave Yelovich, CGB, CGR Date: Thursday, June 11 Time: 3 pm to 7 pm Fee: $180 members / $250 nonmembers
Content: How does the superintendent impact the profitability of the company? Learn the importance of the superintendent’s role regarding profitability, as well as how to control the critical elements of job costs. Includes tips on identifying the costs to everyone when a job is not done right the first time.
To learn more and go further, visit
ghba.org/education
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