SOFTWARE Management Software
DON’T STAND
STILL
Ez-Runner is continually developing its solutions to maximise your business. Our Spa-Runner solution is no different. We have automated marketing, voucher fulfilment, and a full suite of online bookings.
Sean Maguire MD, Legend Club
Management Systems T
he combination of technology and social media has fundamentally changed the way members
engage, particularly with bookings, where our customers’ customers use online applications, kiosks, tablets and smartphone apps to make over a million online bookings, plus 870,000 kiosk bookings, every month. Bookings using our smartphone app
can reach 80 per cent due to Legend’s platform-agnostic approach to producing apps, and app tools that help accelerate
adoption rates. These include a front of house ‘one touch’ registration feature, which pops up when a booking is made through any channel other than online. The software can detect the
smartphone browser when a customer visits the website and automatically switches to the app to encourage registration. QR codes, positioned within the club and on marketing material, also take the user to the smartphone app and registration. Successful adoption of new
technologies starts with staff buy-in, so our KPI dashboard software shows what percentage of bookings are made online and via smartphone to create competition between centres to encourage customer sign-up. Smartphone bookings, combined with
social media integration, lead not only to more bookings and improved customer service, but also better data, updated customer details and more website hits.
David Ross CEO, ESP Leisure
W
ith almost 35 million smartphone users in the UK, and millions more using
tablets, these devices are intrinsic to our daily lives – so ESP has created an easy-to-use leisure booking platform specifically to take online and mobile bookings. The fully customisable online portal hosts a range of features including registration, member profi le creation, bookings, competitions and promotional codes, all displayed in the members’ profi les which users can access anywhere, anytime. The portal also enables operators to monitor every booking made and the revenues accrued – in real time. Our smartphone app automatically
sends class bookings to the member’s calendar and they receive a pop-up reminder on the day, reducing the likelihood of customer no-shows. A growing number of consumers
w:
www.ez-runner.com t: 0844 847 5827
e:
info@ez-runner.com
prefer to access services through their Facebook account, which dramatically boosts visibility to prospective members, and increases website exposure through improved SEO.
Frank Pitsikalis Founder & CEO, ResortSuite
R
ecognising that today’s members are always on the go, ResortSuite’s Web, Social and
Mobile booking apps make it simple for them to take advantage of their membership benefits from any modern platform. Whether it’s the club’s website or Facebook page, members can see a real-time overview of available classes, trainers and facilities and can book without ever picking up the phone. Our Mobile app lets operators place
that same convenience in the palm of their members’ hands, where they can continue to book programmes, view personalised statements to monitor aspects such as membership fees, dining and retail purchases, as well as itineraries and other services. ResortSuite also provides yield
management tools to help managers optimise facility use and maximise revenue. These include dynamic pricing, where tiers can be created based on peak periods when you may charge a premium; and dynamic availability, which allows changes to the availability of services or classes in any time period.
June 2015 © Cybertrek 2015
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