ACTIVITY TRACKING
Fit for the challenge
Gareth Jones, VP and general manager EMEA for Fitbit, talks to Kath Hudson about motivating users through challenges, cheering and rewards
What is Fitbit? Fitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives. A pioneer in the fast-growing connected health and fi tness space, the latest reports suggest that Fitbit currently has a 72 per cent market share in the US.
When and how was the Fitbit concept born? CEO and co-founder James Park is a serial entrepreneur. Fitbit is his third company and was co-founded with Eric Friedman. Started in 2007, the inspiration for Fitbit came from the first
Three new trackers are designed for ‘everyday’, ‘active’ and ‘performance’ users
Wii gaming console and the use of accelerometer technology in the hand-held controller. Park and Friedman realised that
sensors and wireless technology had advanced to a point where they could bring amazing experiences to fi tness and health. They embarked on a journey to create a wearable product that would change the way we move.
How many users does Fitbit have and how quickly did it grow? The number of users can’t be disclosed. However, in terms of growth, Fitbit was founded in 2007 and has since become the market leader and pioneer in the
fast-growing connected health and fitness space. As the connected health and fi tness category continues its rapid growth, Fitbit products are carried in more than 30,000 North American retail stores, and 45,000 stores around the globe – they’re sold in 54 countries.
Who is your target market? We recognise there’s no ‘one size fits all’, so Fitbit has designed a diverse family of products to suit different budgets, goals and lifestyles. We believe we offer something for everyone, whatever their goals, however they want to achieve them and wherever they are. Three new fi tness trackers have
recently been announced for ‘everyday’,
‘active’ and ‘performance’ users: Charge, Charge HR and Surge. These offer features that include continuous, automatic heart rate tracking; GPS; smartwatch functionality; and all-day activity and automatic sleep tracking. In addition to these new trackers, the
line-up includes Flex wristbands, One and Zip clips, Aria Wi-Fi smart scale, and online and mobile tools.
50 Read Health Club Management online at
healthclubmanagement.co.uk/digital
June 2015 ©
Cybertrek 2015
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