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Grey-Thompson chairs ukactive
ASA probes controversial Protein World poster
The poster has been widely criticised Grey-Thompson wants to ensure exercise is at the heart of government policy
Athletics legend and respected crossbench peer Tanni Grey-Thompson has become chair of ukactive, tasked with ensuring the new Conservative government turns rhetoric into action in tackling the physical inactivity crisis. Grey-Thompson is one of the most successful British athletes ever – having won a total of 16 Paralympic medals – and in 2010 was made a crossbench member of the House of Lords. The peer replaces outgoing ukactive chair Fred Turok who, together with David Stalker, will launch a new trampolining concept. “For too long, physical activity has been – in the government’s eyes – the poor cousin
of sport and overshadowed by obesity,” said Grey-Thompson. “The work of ukactive has shown that inactivity is a killer, and inaction on this issue is no longer an option.” The announcement came on the same
day that ukactive stalwart Steven Ward was promoted to lead the team in the newly created post of executive director. The appointment of Ward is designed to
foster continuity at ukactive, with outgoing CEO David Stalker assuming a new part-time executive role. It’s expected to be some time before the organisation appoints a new CEO. Details:
http://lei.sr?a=N6Z4W
Fitness First: We’ve turned a corner
Fitness First CEO Andrew Cosslett believes the gym chain has put its darkest days behind it, pointing to improving financial figures as a three-year transformation programme makes headway. Despite group earnings falling 0.3 per cent to £509.3m for the year ending 31 October 2014, revenue increased across the chain’s rebranded clubs (122 out of 377) and the UK arm returned to EBITDA growth for the first time in five years. There was also reason for cheer in Asia, as Fitness First clubs there enjoyed a 10.5 per cent jump in like-for-like EBITDA. “We’ve worked hard to stabilise the business and create a platform for growth
June 2015 © Cybertrek 2015 Efforts will focus on getting kids active Fitness First CEO Cosslett is transforming the chain
going forward,” said Cosslett. “We reached the turning point during the latter part of 2014 as the impact of better results from a growing number of rebranded clubs started to be felt.” Details:
http://lei.sr?a=q4P3r
This year’s National Fitness Day – the largest celebration of physical activity in the UK – will see schools included in the initiative for the first time as organiser ukactive targets its biggest event ever. Having recently renewed its efforts to tackle childhood inactivity, ukactive will be working closely with the education sector to help it promote the benefits of being physically active in school. Primary schools across the UK will be asked to pledge to take part in the day by running activities designed to get their pupils more active. Details:
http://lei.sr?a=K9j4t
Read Health Club Management online at
healthclubmanagement.co.uk/digital 11
The Advertising Standards Authority (ASA) has confirmed it has launched a formal investigation into the Protein World advertising campaign, which sparked an internet frenzy and a protest in Hyde Park. The advert posters, which picture a bikini-wearing model next to the slogan “Are you beach body ready?” have been branded “sexist” and “offensive”. More than 67,000 people signed a petition registered on the website
change.org calling for the posters to be banned. Details:
http://lei.sr?a=q7T2Q
National Fitness Day 2015 to include schools
PHOTO:
WWW.SHUTTERSTOCK.COM
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