Welcome to HEALTH CLUB MANAGEMENT
Health Club Management is IHRSA’s European Strategic Media Partner
p70 Work out with the celebs: Virtual exercise classes with popstars, reality TV stars and Olympic athletes
p74 New software solutions can manage a wide range of bookings, from classes to the instructors themselves
03 Editor’s letter Does the general public even know what a fit, healthy body looks like any more? Kate Cracknell asks the question as she contemplates the recent ‘Beach Body’ furore
08 Letters Fitness trackers have their place, but if users don’t understand the data they may become demotivated, says Andy Jackson of AJ Scot LLC
10 News round-up Tanni Grey-Thompson announced as chair of ukactive, Pure Gym partners Spartan, MyFitnessPal cashes in on app, and Microsoft launches its fitness-focused Band
20 International news Fitness First launches its inaugural ‘invitation-only’ club in Singapore, and Fitness Hut opens three new clubs in the space of a month
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22 People news Glenn Earlam joins DLL as CEO, as Scott Lloyd steps into role of non-executive deputy chair
24 ukactive update Executive director Steven Ward outlines ukactive’s latest area of focus: childhood inactivity
26 IHRSA update Melissa Rodriguez outlines some of the key findings from the 2015 IHRSA Global Report
29 Diary dates ukactive’s FLAME conference takes place this month in Telford, and culminates in the FLAME awards
32 Everyone’s talking about... PT vs technology Is the spread of new and exciting fitness technology set to push personal trainers out of a job?
Read Health Club Management online at
healthclubmanagement.co.uk/digital
34 Interview Edgard Corona The founder and CEO of BioRitmo and SmartFit talks to Kate Cracknell about cannibalising his own brand, handing the reins to his staff, and the challenges of operating in Brazil
42 Think out of the box Gymbox Westfield Stratford in east London has inherited all the colour and buzz of its Olympic next-door neighbour, says Kate Cracknell
46 The language of numbers The mid-market is a good place to be – you just have to know how to pitch your pricing, according to leisure consultant Tim Baker
50 Fit for the challenge VP and general manager EMEA for Fitbit, Gareth Jones, talks to Kath Hudson about motivating people through challenges and rewards
June 2015 © Cybertrek 2015
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