Mercure Hotels were looking for a solution


that could be rolled out across multiple sites


We’re aware that the key trends in the health, fi tness and spa market are improving the customer experience and ensuring value for money


training facility for all of our clients. The large modern training area will allow Premier’s customers to leave their busy health club or spa to be trained on how to effectively use Premier Software.


What do you see as the key trends in the health, fitness and spa market and how is Premier meeting those developing needs? From speaking with our clients, we are aware that the key trends in the health, fitness and spa market are improving the customer experience and ensuring value for money. Premier Software meets these


developing needs by providing a fl exible design and single database structure that can be tailored to meet the requirements of a multi-site group or stand alone location. Our bespoke package allows our


clients to have a suite of online products that help to build profi tability and manage day-to-day operations, providing the best service for their members. ●


TEL +44 (0)1543 466580 WEB www.premiersoftware.co.uk www.facebook.com/


PremierSoftwareSolutions @PREMIERSOFTWARE


June 2015 © Cybertrek 2015 CASE STUDY Spa Naturel Fitness S


pa Naturel Fitness, part of the Mercure Hotel group, offers a range of treatments from massages to manicures, leisure


and gym memberships to suit all needs. Across their collection of health clubs and spas, they have created a space to escape the every day and find relaxation, helping their members to unwind, de-stress and feel totally refreshed. Mercure Hotels chose CORE by


Premier as it offered a single solution that could be rolled out across their multiple locations. This allows the staff to manage all of their memberships and day-to- day treatments in one place, as well as providing detailed reporting systems that allow for easy tracking of performance and fi nances. Being able to keep everything organised with specifi c policies allows the team at Spa Naturel Fitness to communicate and interact with customers clearly and effi ciently throughout their stay. “CORE is able to highlight specifi c areas that need developing – from tracking traffi c to prompting a staff member about a customer’s birthday!” says Anthony Betteridge. When asked how CORE has helped with member retention, Betteridge


advocated that the system has allowed for an even greater personal connection with their use of the e-mail and SMS options direct from the software. “Swift communication using multiple


different areas of the software is extremely useful when identifying what a customer needs. We can create a letter en masse about events, recommended products for customers to use, and much more,” he says. The system further enables Betteridge


and his team to set targets and manage customers by providing reports that can be used repeatedly each day. From tracking new sales and cancellations, to treatments and revenue generated, Spa Naturel Fitness is able to analyse trends and set appropriate goals as a direct result of these reports. “We get everything we need from CORE,” he says. Finally, when asked what aspect of


the software they have found to work really well for their business, Betteridge explains that “CORE in itself is what works well for us – to identify any individual portion of CORE as better than the rest is a diffi cult task. It’s a well- rounded tool that allows for a great many improvements within a business”.


Read Health Club Management online at healthclubmanagement.co.uk/digital 41


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