The stadium’s former cafe area has been converted into a 75-station fi tness suite, and the new design lets light fl ood into the space
Cwmbran Stadium’s old sports hall has been converted into an 18-element VerTgo climbing centre
CASE STUDY Cwmbran Stadium, Torfaen Leisure Trust A
lliance Leisure recently redesigned and converted Cwmbran Stadium’s four -court sports hall into its newly branded ‘Go Vertical’ activity zone, including
an 18 element VerTgo climbing area, large soft play and cafe. The main reception and atrium were also modernised and the old café was converted to a 75 -station fi tness suite. The outdoor grass pitch is also being converted to a 3G surface. Sally Church, chief executive offi cer of Torfaen Leisure Trust (TLT) says: “The project was designed with us to suit our requirements. We wanted a project that would generate income and increase participation, and would also look very different, not municipal.” Alliance Leisure worked with operators Torfaen Leisure
Trust and the design team consisting of Createability for construction and Bicknell Shacklady Ewing for interior design. During designing, the design team had to solve the problem of a low ceiling in the former cafe area, which was
change the build while ensuring that the total project cost is still maintained.
How are challenges along the way overcome? No build project ever runs perfectly smoothly, but commissioning surveys and expertise at the start helps us avoid risks where possible. With issues that would normally fall outside of our remit, we work with the client to see how we could cost effectively integrate these into the project. For instance at Adwick Leisure Centre, putting in new ten pin
June 2015 © Cybertrek 2015
to be converted into a fi tness suite. “Instead of making major structural changes, we designed and created the suite around the ceiling height and planned the space accordingly,” says Julia Goddard, business development manager for Alliance Leisure. “It now has 75 stations with wide windows facing out on to the track, giving lots of natural light.” Goddard adds: “During the build, issues with the location
of the Go Vertical climbing briefi ng area were found, so rather than spend additional money to sort this out we took a week as a team to solve the problem and ended up locating the briefi ng area into the main activity space, which has worked really positively and saved costs of around £20,000.” “Every issue or problem we have come across has been
resolved,” adds Church. “The whole process has worked because we all took a ‘solutions not problems approach.’ Now we are working with Alliance on sales and marketing for both the gym and the Go Vertical climbing area.”
bowling, 100 stations of gym equipment and new infrastructure will add power requirements to the site. Instead of paying for an expensive new supply, we gave Doncaster Leisure Trust the option to work creatively with our team to use energy saving techniques, avoiding unnecessary cost and keeping energy performance within existing limits.
What marks the end of the design and build process? The end of the process for Alliance doesn’t stop when the build is complete.
We then ensure a robust handover takes place and work with partners to train staff to operate elements, such as the bowling at Adwick. We work hard to resolve late snags, and are proud that our repeat project rate with clients is high – a testament to us having clients’ interests as our number one priority.
Find out more:
www.allianceleisure.co.uk Tel: +44 (0)1278 444944
Read Health Club Management online at
healthclubmanagement.co.uk/digital 57
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