LES MILLS BUSINESS INSIGHT SERIES READY TO
RAISE THE BAR?
Take advantage of the hottest female workout trend on the planet.
You know it. Women know it. And even the media is spreading the message: if you want to lose fat you have to lift*. Strong is the new skinny.
But some women are afraid that weight training will lead to unwanted size. LES MILLS BODYPUMP™, the world’s most popular barbell class exploits the rep effect. Low weights and high reps are now conclusively proven to consume 29%* more energy than regular weight training, burning more fat and creating lean muscle. No bulking up, just shaping up.
Barbell classes remain a huge growth area for clubs, a significant industry trend outperforming dance in the preferred workout stakes.**
The ‘Future of Fitness’ white paper*** concluded that RESULTS, extertainment and social bonds are critical to building a sustainable business in a highly competitive market. More than 16,000 facilities around the world have chosen BODYPUMP™ and LES MILLS programmes to power up their business.
WANT TO KNOW MORE? To Book into a Les Mills Insight Seminar call us on 0207 264 0200
Or email us:
LMUK.BUSDEV@LESMILLS.COM
‘We have to find new ways to make people fall in love with exercise’ Les Mills, 1968
*Volume 4, Issue 1, April 2015 | JOURNAL OF FITNESS RESEARCH 21 Research shows participants use over 29% more energy when lifting a 5kg weight with fast reps compared to lifting a 20kg for less reps for the same length of time.
**’Strength and weight’ is the most popular group exercise genre – it drives 20% of the total global group exercise attendance, Les Mills Global Scoreboard Survey 2014.
***Nielsen Global Consumer Fitness Survey (2013)
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