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T


he Women In Trucking mission includes encouraging the employment of women working


in the trucking industry. We understand that there is a need for professional drivers, and women are underrepresented in this area, but what about women in management?


You should strive for more women in your leadership roles. Not because it’s the right thing to do, but because it affects your bottom line. Pepperdine University found a correlation between high-level female executives and business success. The Harvard Business Review reported firms with the best records for promoting women outperform industry medians with overall profits thirty four percent higher. Catalyst research found that companies with the highest representation of women leaders financially outperform, on average, companies with the lowest.


in a man’s suit and tie and you’ll understand what this means.


Many women feel as if they need to act like men to get ahead. In a study by the British telecommunications firm, O2, twenty five percent of women felt this to be true, and wore slacks instead of skirts so they would be treated seriously. The same study found that half of the women were afraid to show their true emotions at work, and one quarter of the women felt they needed to be ruthless to get respect.


Why Does yoUR Company neeD moRe Women in LeaDeRship?


BY ELLEN VOIE, PRESIDENT & CEO, WOMEN IN TRUCKING


According to the department of labor, women only comprise fourteen percent of management roles in transportation. Consider that women make up nearly half the labor force, more than half of all bachelor’s degrees, and over fifty percent of management roles on average, why is the trucking industry lagging in diversity?


The closer that America comes to fully


employing the talents of all its citizens, the greater the output of goods and services will be. — Warren Buffett


There are many reasons that can be attributed to the scarcity of women in the C-Suite, but here are a few things to consider when hiring and promoting women at your company.


First, remember that women don’t need “fixing.” What does that mean? Don’t expect women to act like men. Often diversity is about making minorities feel comfortable with the norm. Picture a female airline pilot


34 THE ABILITY TO DO MORE


Women avoid power structures and hierarchy, according to Deborah Tannen, in “Talking 9 to 5: Women and Men at Work.” Tannen found that women do not enjoy self- promotion. In fact, a Princeton University Press article states that women do not negotiate salaries or benefits as often as men. A Proctor & Gamble study found that men typically oversell their abilities while women undersell theirs. Or, as Wittenberg-Cox and Maintland state in, “Why Women Mean Business,” men who want power push for it, while women often need to be coaxed.


Research by Hewlett Packard found that men would apply for a position when they feel they meet sixty


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