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editors’


Publisher ..........................................................Christopher Schriever chris@bluehouse.us


With the new Timeless Collection of cover fabrics, Vispring is offering a comprehensive palette of elegant tones and interesting textures to cover the company’s bespoke headboards and divans. Made from all-natural materials including British wool, Scottish leather, Italian velvet and Belgian linen, this


signature collection reflects Vispring’s commitment to high- quality craftsmanship.


With the new LightsOut BedBug Detector, Bed Bug


Protection Kit and Allergy Protection Kit, Protect-A-Bed offers a complete bedding protection solution. Developed by leading bed bug expert Jeffrey White and made out of slick ABS plastic, the detector is simply placed under the legs of the bed to intercept bed bugs and prevent them from reaching the user’s bed. The new Allergy Protection and Bed Bug Protection kits both include the AllerZip line of pillow and mattress covers (which are completely bed bug entry, escape and bite proof) and feature the BugLock three- side zipper with Secure Seal, which gives consumers total protection against dust mites, allergens and bed bugs.


Made from 53% bio-based content, NCFI Polyurethane’s new Bio-Lux Max5 memory foam offers a record-breaking level of sustainability. The new material recently received the “Certified Biobased Products” label from the USDA, becoming the first US-made flexible foam to receive such certification.


Blu Sleep Products is targeting the active young adult market with the new EXPRESSIONS Latex Mattress Collection. This three-bed line-up is designed and priced to specifically offer an affordable latex product with a suggested retail price ranging from $899 to $1699. The collection features a bright- colored removable, washable zippered cover, made with a Silver Clear treatment to maintain freshness and designed to maximize airflow, working with and enhancing the latex foam comfort layers.


Home furnishings manufacturer Safavieh has expanded into the mattress segment with a cutting-edge new line- up of beds. Comprised of four competitively priced mattress models, the new Safavieh Dream collection is made with individually-encased tempered steel coils for maximum support and motion separation, while the plush MemorySOFT foam top relieves tension. The exclusive DreamTECH technology enables the luxury tight top-coil spring mattress to roll up into a fraction of the size for easy, more cost-effective delivery.


6 BEDROOM / Spring 2015


BEDROOM is published quarterly by Blue House De- sign, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide. © Copyright 2015. All rights reserved. Address correspondence to: Editor c/o BEDROOM, Blue House, 2168 Wisconsin Ave, NW, Washington, DC 20007. The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. BEDROOM is an independent trade publication. BEDROOM neither takes sides nor declares a prefer- ence for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related prod- ucts. Advertising space is available. Press releases or in- formation about your company should be submitted to our editorial team for inclusion as space allows at bedroom@ bluehouse.us.


CIRCULATION NOTICE: BEDROOM will print 19,000 copies of BEDROOM. It will be mailed to our current list of more than 16,800 home furnishings retailers, buyers, owners and managers. We do not subscribe to a circula- tion auditing service but we are ready, willing and able to provide advertisers certification of mailing as reported by the US Postal Service.


BEDROOM: ISSN 2163-7571


Editor ...................................................................Gretchen Kast gretchen@bluehouse.us


Designed for greater support, airflow and comfort, Reverie’s new Sweet Zone Latex Pillow is made with a naturally hypoallergenic Talalay latex core and features a zoned construction to provides firm neck support while sporting a soft head cradle. The washable outer cover is made with CoolPlus fiber, which weaves cooling properties into the yarn so they do not wash or wear out for durable temperature regulation.


Editor ...........................................................Brooke S. Pisarsky brooke@bluehouse.us


Creative Director ........................................................ Katie Petty katie@bluehouse.us


Design & Print Firm ................................................... Blue House bluehouse.us


Web Manager ........................................................... Blue House bluehouse.us


Providing bedding retailers with information and insights on a variety of Mattress and Bedding products. Since 1995.


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