ViscoSoft Launches Sustainable EcoSoft Memory Foam at the High Point Market
By Gretchen Kast ViscoSoft is making its debut at the spring High Point Market with the launch of EcoSoft, its new eco-friendly memory foam formulation. Founded in Shanghai in 2007, ViscoSoft began expanding its specialty foam busi- ness into the US market in 2011. The com- pany has recently invested heavily in more renewable sources to integrate into its spe- cialty sleep pillows. Made from over 60% of natural oil polyols in the weight of the foam, the new EcoSoft memory foam represents a major advance in foam technology. In addi- tion to its green benefits, this new material offers enhanced durability and better breath- ability due to its unique cellular structure—as proven by independent testing. By incorporating the new EcoSoft technol- ogy into its products, ViscoSoft is working to balance its customers’ needs with more
sustainable manufacturing practices. Visco- Soft will debut a line of pillows made with the material at the spring market—and the company plans on expanding the collection to include toppers and mattresses as well in the second half of 2015. Additionally, ViscoSoft is also driving its business into more high-tech bedding products. As the trend of sleep tracking continues to grow, the company has part- nered with a European electronics manu- facturer to develop new ways to integrate sensors into its foams products. ViscoSoft will be showing a first generation mattress that features heart rate variability moni- tors, which can recognize light, REM and deep sleep in addition to making educat- ed guesses about sleep issues through a mobile site. Visit
viscosoft.com.
Gold Bond Unveils New Brilliance Collection Featuring Innovative All Natural Rubber Latex
“Aesthetically, the sleek Brilliance Collection is designed to stand out on the showroom floor.”
By Brooke S. Pisarsky Responding to an increased interest in nat- ural products that reduce chemicals in the home, Gold Bond will debut its new Brilliance Collection at the Spring High Point Market. The six-bed line-up is the first collection in the industry to feature Vystar Corporation’s Vytex natural rubber latex (NRL). Vytex is the only NRL in which the proteins and non-rub- bers have been physically removed from the raw material, maintaining its positive physi- cal attributes and sustainable properties with little to none of the allergy- and odor-causing proteins of other non-rubbers. “We are excited to be the first mattress company to develop a line featuring Vytex, one of the most cutting-edge components available on the market today. As more and more people are backing away from visco and gel, retailer demand for latex and eco-
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friendly sleep products is on the rise,” affirms Gold Bond President Robert Naboicheck. Aesthetically, the sleek Brilliance Collection is designed to stand out on the showroom floor. Its bold and dramatic styling features a luxurious, waffle-textured, stretch-knit cover embellished with a paisley design swirl in- lay. The border and box spring use slate grey and baby blue upholstery grade fabric with a raised design for a contemporary look. “One of the best known secrets about la- tex is that it is what bedding industry sup- pliers’ sleep on because of its durability, re- silience, comfort and support,” Naboicheck continues. “We are eager to introduce this extremely unique collection to our retailers and allow them another opportunity to dif- ferentiate themselves from competitors and operate at higher margins.” Visit
goldbondmattress.com.
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