the proprietary Air Channel Base offers en- hanced airflow and mimics the feel of indi- vidual springs for advanced conforming com- fort. Rounding out its portfolio with advanced bedding accessories, the Blissful Night Black Diamond Collection features pillows infused with bamboo charcoal. When incorporating this unique material into visco elastic mem- ory foam, it works to successfully absorb un- pleasant odors, including the traditional “new foam” smell—which leads to a reduced num- ber of returns.
One of the fastest-growing segments of the South Bay portfolio is its adjustable bed and mattress combos. Adjustable bases continue to increase in popularity across price points. For a growing number of consumer demo- graphics, adjustable beds offer a personal- ized sleep environment—allowing sleepers to not only customize their sleep position, but the ways they prepare for sleep as well. “It’s a way of life,” Serven explains. “Ad- justable beds are a total sleep solution, an overall sleep system. We think about adjust- able bases and mattresses as a unit, focus- ing on how they work together in order to get the best out of both.” For retailers, adjustable beds offer a great opportunity to increase their attachment rates—and South Bay provides them with
bases that are designed to drive sales. By striving for meaningful features, South Bay avoids superfluous bells and whistles— keeping the price right and the design straightforward. This allows retailers to reach a wider range of customer demographics, in addition to simplifying the delivery, set-up and trouble-shooting processes. South Bay truly differentiates itself from
its competitors by offering exceptional customer service—bolstering high quality products with expert white-glove delivery and post-sale support. With five warehous- ing facilities in North America, each carrying three months rolling inventory, South Bay ensures that all of its products are available to be shipped on time, when the retailer needs them. The company works closely with an outside vendor to instill a sense of confidence in the delivery process. With ex- pert white-glove delivery capabilities, South Bay can assure that the consumer not only receives their products on time, but also truly understands its features. This is important for many e-commerce stores or big-box re- tailers with a limited number of RSAs. After the sale has been made and the mat-
tress delivered, South Bay also takes care of any customer service requests surrounding its products. All inquiries are routed directly
to South Bay, where highly trained operators will walk the customer through any questions or issues that they may have encountered. These sort of close relationships are im- portant to the company’s business philoso- phy. Whether working with a big-box, inde- pendent or e-commerce retailer, the level of customer service South Bay provides stays constant—even as the company tailors the product and branding to each partnership. In addition to supplying retailers with person- alized mattress collections, South Bay also manages all in-store marketing—providing them with messaging and materials de- signed exclusively for that store. With South Bay, there’s no fear of crossover with the competitor down the street. Boasting more than a decade of exper- tise in the mattress-making industry, South Bay has the tools and the bandwidth to help retailers further expand their own brands. For those looking to develop or strengthen their online presence, the com- pany can serve as a marketing and R&D consultant. By devoting its services to helping retailers grow an e-commerce seg- ment that is distinctly their own, South Bay helps retailers reach new customers. Looking toward the future, South Bay has no plans of slowing down any time soon. “The future is going to always include looking for the next meaningful feature in specialty bed- ding,” Serven explains. For retailers looking for a product or collection that’s ready to be sold immediately, South Bay offers a new product with the POP, retailer support and dedicated customer service for the consumer. As an e-commerce and drop-ship expert, though, South Bay is always searching to le- verage its own successes and extend its ser- vices to budding retail brands. This includes devoting itself to helping those retailers who are struggling with e-commerce—in addition to its own continued product innovation. Re- tailers looking to add their own line of mat- tresses can confidently turn to South Bay’s expertise as a marker for success. Please visit
southbayinternational.com or
blissful-nights.com
10 BEDROOM / Spring 2015
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