Reverie Showcases New Entry-Level Adjustable Base By Gretchen Kast
As part of a major accessories roll-out at the Spring High Point Market, Reverie is unveiling the 3E Adjustable Foundation. Retailing for $999 in queen size, the new 3E Tech Adjustable Foundation was de- signed for consumers with budgets of just under $1,000, a fast-growing segment of the market.
“Our dealers were looking for a more moderately priced product that was feature- packed,” Rawls-Meehan explained, “and I believe we have delivered something special to help them get more consumers sleeping on an adjustable foundation.” The stylish new adjustable base has head and foot adjustability with upholstered side rails. The backlit wireless remote has pre-sets for zero gravity, anti-snore and two programmable memory positions. The company’s special “3-in-1 legs” feature
permits the height of the bed to adjust to 3, 5.25 and 8.25 inches off the floor. “We see the 3E Tech as being akin to BMW
or Mercedes 3 series cars,” Rawls-Meehan continued. “They are designed with all the high-quality, service and safety features you would expect from the brand, but at entry- level price points that attract a first-time cus- tomer. We are replicating that strategy with this new addition.” While the overall landscape of adjustable foundations might run from $599 to up- wards of $2,000, Rawls-Meehan explained, there was not a lot of great choice and value under $1,000.
“Because of our expertise in this space, we
are able to produce a very high-quality product now with attractive features that will really add value for consumers at this price point.” In addition to 3E Tech, Reverie will show- case its complete line up of adjustable founda-
Malouf Introduces Three New Innovative Body Pillows
nomically designed for the natural contours of the body to relieve sleeping pains. The versatile shape of each pillow provides much needed maternity relief and overall comfort to anyone wanting additional support.
Wrap-around By Gretchen Kast
Malouf is once again expanding its compre- hensive portfolio of bedding accessories by introducing a new collection of innovative body pillows at the spring High Point market. With three unique models that provide cus- tomized support, the body pillows were ergo-
28 BEDROOM / Spring 2015
With a curved shape that elevates and aligns the hips, the Wrap-around C-shape pillow of- fers flexible support to fit most body sizes. Made with a Gelled Microfiber fill—a unique blend of gel-coated microfibers—this new pillow offers consistent feel that envelops the whole body to create soft support for the head, neck, back and legs.
Horseshoe Made with the same Gelled Microfiber fill, the Horseshoe pillow creates soft support to help relieve sleeping pains. Its ergonomic U-shape
design envelops both sides of the body—and allows for a variety of support options. Used under the head, the pillow supports the neck and back; when used under the legs, it helps to align the hips and cradle the belly.
Boomerang
The Boomerang pillow is made from Gel Dough, a unique memory foam formula that maintains a cooler, softer form. The Boo- merang’s L-shaped design provides sup- port for the head, neck and shoulders to help eliminate sleeping pains and maximize comfort for multiple position sleepers.
To further boost the comfort and tem-
perature regulation properties, all three of the new body pillows offer feature a super- soft, removable bamboo velour cover. Visit
malouf.com.
tions. The company’s portfolio includes a wide range of bases that start with basic head and foot adjustability and massage features and expand into the latest “Made for Mobile” tech- nologies and innovative accessories including four-speaker plus sub-woofer surround-sound system with universal mount, a wireless re- mote and USB docking station. “High Point has become an important
market for us,” said Rawls-Meehan. “We tested the event last year and saw it gave us an opportunity to meet new customers who really gravitated toward our offerings. Adjustables are becoming more preva- lent at independent dealers and furniture stores. They are very responsive to our product line because of the quality, train- ing and support they receive from our or- ganization, and also because of our made in the USA platform.” Visit
reverie.com
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