HELPING BRANDS GROW
IN-STORE AND ONLINE South Bay is Leading the Private Labeling Segment with Meaningful Features and Superior Customer Service
By Gretchen Kast
First introduced in 1993 as an equipment manufacturer, South Bay International has steadily evolved over the years to establish itself as a truly unique asset within the bedding industry. With more than a decade of expertise under its belt, the company has solidified a long-standing commitment to developing meaningful sleep solutions— and strong relationships with both consumers and retailers.
F
ounded by Peter Tarquinion and Bob Dupre, South Bay made a name for itself by developing 100% pure visco memory foam components and advanced sleep solutions for retailers and manufac- turers alike. With its own 700,000 square foot foam factory located in Jiaxing, China, South Bay has been able to continually en- sure superior communication and quality control—especially when compared with many other brands working with foreign facilities. By starting with the raw mate- rial and overseeing every step of the sup- ply chain, South Bay not only guarantees a 100% pure visco mattress but also re- duces its manufacturing costs—a benefit that it has always passed on to its retail partners and their customers. In recent years, the company has shifted its focus beyond OEM. Since 2008, South Bay has been expanding its business mod- el to include private labeling and e-com- merce. Following the retirement of Tarquin- ion and Dupre in 2014, this segment of the business has since moved to the forefront of the company.
Today South Bay is a leader in private la- beling for both brick-and-mortar and e-com- merce retailers. Armed with a history of suc- cessful relationships, South Bay boasts both the tools and the expertise to help retailers grow their brand, whether in-store or online. “Our focus is on customer service, prod-
uct innovation, and finding solutions for re- tailers who are struggling with e-commerce,” explains CEO Daniella Serven. South Bay’s expertise comes from these
three pieces working together concurrently. The first key to successful customer ser- vice, Serven explains, is a solid product. With numerous quality control practices and third party laboratory tests in place, the company first ensures that all of its foams are 100% of the highest quality. These strin- gent regulations guarantee that the visco- memory foam produced does not include any fillers, which can decrease the life of the mattress. With high quality components as the basis, South Bay can then work closely with its partners to develop truly unique bedding—and distinct private labeling—to solve any retailer need.
From air-channel vented base foam to
charcoal-infused pillows to advanced ad- justable bases, South Bay utilizes unique materials and technologies to create meaningful products and features. It’s about more than simply featuring the latest trends, but integrating them in ways that will ultimately drive sales. “We create value-oriented products,” ex- plains Greg Brent, National Sales and Market- ing Manager, “with the features and benefits the customers are looking for.”
South Bay has developed a wide range of innovative bedding technologies and features that offer retailers and consumers distinct benefits—all of which are also incorporated into the company’s Blissful Nights branded mattresses and pillows. Made from premium, high-density HR poly foam, the company’s patented “Wedge” technology extends the sleep surface by 20% by providing additional support to the outer edge of the mattress— ultimately reinforcing its structural integrity to increase the longevity of the bed. With one- inch grooves that run horizontally and verti- cally throughout the base of the mattress,
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