IN THIS ISSUE 8
COVER STORY Helping Brands Grow In-Store and Online
DEPARTMENTS 6 Editors’ Picks
12 Social Media
14 Marketing Update Simmons Helps RSAs Succeed with New
SleepSells.com Website
PureCare Opens New High Point Market Showroom
15 Colonial Determines Valuable Consumer Insights with Qualitative Study on In-Store Marketing
Blu Sleep Products Launches Dynamic, Colorful and Informative New Website
18 Features from the Editors Enhancing Individual Comfort with Advanced Bedding Accessories
18 24 29
20 Mattress Update The Spears Family Partners with Eclipse and Eastman House to Launch Heritage Sleep Concepts
21 Technogel Raises the Bar With Chic Updates on Proven Performers
22 Sleep Therapy Brings American-Made Mattresses to China
23 Therapedic International Brings the Islands to High Point With Its Tommy Bahama Home Mattress Collection
Shifman to Introduce New Platform Bed Program at High Point Market
24 Simmons Continues to Enhance its Flagship Beautyrest Brand
25 Paramount Sleep Unveils Hypnos Luxury Line at High Point Market
26 Materials Update ViscoSoft Launches Sustainable EcoSoft Memory Foam at the High Point Market
Gold Bond Unveils New Brilliance Collection Featuring Innovative All Natural Rubber Latex
27 Q&A from the Editors How do you cultivate a cohesive brand identity with your products?
28 Accessories Update Reverie Showcases New Entry-Level Adjustable Base
Malouf Introduces Three New Innovative Body Pillows
29 Tempur-Pedic Introduces First-Ever Home Collection
30 Back Page from the Publisher
HIGH POINT MARKET GUIDE SEE PAGE 3
28 ADVERTISERS
Boyd Specialty Sleep / 5
boydspecialtysleep.com 314.997.5222
Colonial LLC / 7
colonialllc.com 336.862.7380
International Market Centers / 11
imcenters.com 702.599.9621
Night and Day Furniture LLC / 13
nightanddayfurniture.com 360.573.3309
Organic Mattresses, Inc/Lifekind / 30
lifekind.com 800.284.4983
PureCare by Fabrictech / 16–17
fabrictech.com 800.785.8563
South Bay International / IFC
southbayinternational.com 800.723.0316
Spring Air International / BC
springair.com 617.884.2300
Therapedic International / IBC
therapedic.com 800.314.4433
Viscosoft / 29
viscosoft.com 828.989.1011
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