Simmons Helps RSAs Succeed with New
SleepSells.com Website By Gretchen Kast
Following a soft-launch at the winter Las Ve- gas Market and a beta-testing period in the months that followed, Simmons has officially launched its new
SleepSells.com website. Designed to be a one-stop information hub for the retail sales community, Sleep-
Sells.com houses a multimedia mix of rel- evant content that RSAs can leverage to strengthen their sales pitches. With content informed and inspired by real feedback from the RSAs and Simmons retail account spe- cialists, this new site will also serve as a dia- logue between the retailer and the company leaders—allowing for constructive learning and teaching on both sides. Targeted directly to the RSA, SleepSells.
com is the first manufacturer-developed site of its kind. In addition to offering in-depth information about Simmons’ products, the new site will also feature a host of brand-ag- nostic information that is developed to help RSA’s be more successful across all areas of their job.
SleepSells.com provides users with a wide variety of regularly updated content, orga- nized under four main sections: Selling, Re- search, Simmons and Training. The site pro- vides readers with all of the “Fundamentals” about the Simmons brand—from essential info about new Beautyrest technology, to easy-to-read guides about coils and foams, to new “Simple Facts” training videos—cre- ating a holistic approach to brand marketing. And with brand-agnostic articles that range in focus from technology on the retail floor to the importance of sleep for seniors’ health, the content on
SleepSells.com is specifically designed to offer comprehensive and engag- ing information to help RSA’s succeed. While the site homepage will be publically accessible, readers must register and sign-in to read and interact with the majority of the content. User registration allows Simmons to tailor the access to the site for retailers and dealers—creating a “safe space” for RSA’s to comment on articles, rate content and share emails. User registration also enhances the
PureCare Opens New High Point Market Showroom By Brooke S. Pisarsky
Following a successful year of exponen- tial growth, PureCare is unveiling its brand new permanent showroom at the spring High Point Market. The 2,600 square foot showroom will feature a contemporary de- sign—and showcase the company’s suc- cessful PureCare Elements premium sheet line alongside its comprehensive portfolio of bedding accessories.
“Over the past year we have experi- enced rapid growth and tremendous po- tential with furniture retailers both on the East Coast and nationwide,“ says Sean Bergman, CMO. “After evaluating the suc-
dialogue functionality of the site, allowing Simmons to address said questions more di- rectly and in a more complete manner.
SleepSells.com features two special sec- tions that allow for direct dialogue. The “Ask Us” page allows users to pose questions directly to Simmons leadership—in addition to highlighting and answering the most com- mon questions along one side of the page. The “Tell Us” section was designed for direct feedback from the RSAs, whether sugges- tions for the website or product ideas or any- thing else, which remains private. With a sleek look and a user-friendly de- sign,
SleepSells.com is an easy-to-use re- source for RSAs looking to expand their knowledge and skills. A multi-media platform of written articles, videos and infographics, the new site is intended to be as dynamic as it is informative. As user registration and RSA engagement continues
to increase,
Simmons hopes the site will continue to grow and evolve to better serve RSA needs. Visit
simmons.com and
sleepsells.com.
cess of our presence at High Point Mar- ket last October, the decision to invest in a permanent show space that highlights our complete collection of sleep essentials was without question. We are committed to our current and future retailers in this region and are excited by the continued expansion of our top-of-bed health and wellness market growth.”
Launched in January at the Winter Las
Vegas Market, the Elements sheet line has proven to be an extremely successful addi- tion to PureCare’s expansive line of health and wellness focused mattress and pillow protectors, pillows and toppers. By focus-
ing on technical textiles that enhance the sleep environment, this premium collection provides unique benefits to the sleeper be- yond any sheet set that exists today. Based on its success at Las Vegas Mar- ket, PureCare is extending the successful 30-for-30 PureCare Elements sheet promo- tion to their High Point Market retailers as well. The promotion provides retailers with a 30% discount on their entire opening order for the premium PureCare Elements sheet collection when their order is placed within 30 days of High Point Market. Visit
PureCare.com
14 BEDROOM / Spring 2015
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