CUSTOMATIC ADJUSTABLE BEDZ With an unwavering commitment to innovation within the growing adjustable base segment, Customatic Adjustable Bedz takes “customization” to a whole other level. Working closely with its retail partners, Customatic custom designs its bases based on their specific needs and demographics. This level of customization is passed onto the consumer—offering them a wide range of personalized and adjustable features. Customatic recently showcased its new “chaise” lounge feature on a two-piece, deck-on-deck base at the winter Las Vegas Market. The first of its kind, the patent-pending feature provides complete adjustability and flexibility. Designed to conform to the natural contour of the body, the full lounge position relieves pressure and tension in the lower back and throughout the entire body. “This patent pending feature brings deck-on-deck bases to another level and enhances the adjustable bed category,” said Customatic Adjustable Bedz Partner Phil Sherman, “giv- ing retailers a major differentiating factor against competition.”
SLEEP & BEYOND A leading manufacturer of certified organic bedding accessories, Sleep & Beyond re- cently expanded its portfolio by introducing its adjustable myWoolly Pillow at the winter Las Vegas Market. Designed to provide advanced personalized support, this new model is made from high-quality materi- als that adapt to the sleeper. Each pillow is filled with pearl-sized puffs of soft Shroph- sire wool, which provides natural tempera- ture regulation to eliminate the possibility of overheating or nigh sweats. While the pillows are sold at retail with a firm comfort feel, each pillow offer customizable comfort and support. By simply opening the zipper along the side of the organic cover, con- sumers can easily remove some of the wool fill to adjust the pillow to a softer feel.
PURECARE With its comprehensive suite of health and wellness-oriented accessories, PureCare has developed a unique take on personalized “performance” bed- ding. A leader in product innovation, the company has created an entire fleet of products that adapt to the body and enhance individualized comfort—al- lowing the consumer to customize their environment to their specific needs. The first of its kind, the PureCare One collection offers six unique pillow
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REVERIE Already an industry leader in customizable bedding, Reverie recently expanded its personalized offerings at the winter Las Vegas Market with its new Sweet Slum- ber Adjustable pillow collection. This new all-in-one pil- low comes with two easily identified inserts filled with shredded DreamCell natural latex—allowing users to adjust the fill to customize their comfort. The inserts are color-coded to match Reverie’s DreamCell foam spring colors, indicating soft and medium firmness. Either in- sert can be placed inside the washable, brushed micro- fiber pillow casing—or combined to create a firm filling. The unique construction of this durable pillow offers the softness of down, the core support of natural latex— and advanced airflow to provide a cooler night’s sleep. “We wanted to create a pillow that catered to anyone and everyone,” explained Reverie President and CEO Martin Rawls-Meehan, “whether they prefer a pillow that is soft, medium or firm—the Sweet Slumber Adjustable Pillow is perfect for them. Much like our mattress selec- tion, the unique pillow gives buyers premium and custom- ized comfort and versatility at a value-add price point.”
were by PREMIUM SHEET SETS PureCare®
has tapped into the elements of the earth to introduce the first sheet collection focused on technical textiles that enhance the health and wellness of the sleep environment, providing unique benefits to the sleeper beyond any sheet set that exists today.
options for which the consumer is fit in-store. Designed with three distinct pieces that work in harmony with the curvatures of the head, neck and spine, each pillow offers advanced comfort and support. Available in memory foam, latex or gel-wrapped memory foam models, each with two different height options, this collection allows retailers to easily offer bedding personalization within a retail setting. From there, the consumer can further enhance their sleep environment with a host of advanced products that work in concert with each other. The company’s Frio protectors are made with Celliant, a unique material that adapts to the body for advanced temperature regula- tion—while each option in the Elements sheet collection is made from a dif- ferent technical material to offer distinct health benefits. For PureCare, “performance” bedding means offering a variety of sleep es- sentials that work to maximize the body’s physical health. By developing a prod- uct portfolio that promotes individual wellness, PureCare allows consumers to create a full sleep system that is uniquely tailored to their health and wellness.
Comfort & health. Redefi ned. ®
Let us help you create a haven of comfort and health in your sleep environment. Mix and match our premium mattress and pillow protectors, sheets, toppers and pillows for the ideal blend of protection and comfort that only PureCare®
can offer.
New! AT MARKET
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