equine news
BETA International rewards innovative new products
New products displaying craftsmanship, cutting-edge design and inspiring ideas were honoured in BETA International’s 2015 Innovation Awards, presented during this year’s trade fair, at the NEC in February. A record 99 entries (displayed in the New Products Gallery as pictured) gave the judging panel a challenging task finding winners in each of 10 categories. The judges were Sara Blackshaw, equine category manager of Countrywide Farmers, Alex Colquhoun, chairman of British Eventing’s Young Rider Selection Committee, John Sommerville, a partner in the North Yorkshire veterinary practice Rae Bean & Son, and Sophie Webster, a show rider and producer.
The 2015 Innovation Awards winners were…
COUNTRY FASHION & FOOTWEAR - Company: Ariat Europe; Product: Ariat Country Tall Boot Collection.
Judges’ comments: These high-end boots, with many innovative features, are certainly worth the money. The quality and style are excellent, with nice seams and detail on the leather. “A lovely, lovely little boot,” said one judge.
FEED & SUPPLEMENTS - Company: The Herbal Horse + Pet;
Product: Ultimate Mix Judges’ comments: This supplement is very appealing and smartly packaged, clearly aimed at the equestrian market. The principle behind the product is very good.
GENERAL - Company: Solar Technology International; Product: Solar Mate Solar Hub Judges’ comments: The low-cost product provides good lighting in a small equine area and is particularly useful if you don’t have electricity. We were also impressed by the 10-year warranty. It should have good market appeal.
HORSECARE EQUIPMENT & (HORSE) CLOTHING - Company: Battles; Product: Sküp Judges’ comments: This is a truly innovative food scoop at a very affordable price. We love the fact that it stands up on its own and can be held in different ways. The clearly visible measurement marks are also very useful.
PET PRODUCTS - Company: Animology/Pet Rebellion; Product: Woof food bowl Judges’ comments: The design is innovative and attractive, and the product - two removable stainless steel bowls in a floor mount - is well-made, cleanable and non-slip.
RIDER CLOTHING - Company: Kastel Denmark; Product: Charlotte Collection shirt
Judges’ comments: What makes this clever is the mesh sleeves and breathable strips on the arms. It is also really comfortable and of high quality, with good packaging and labelling, and suitable for riders across the board.
RIDER FOOTWEAR & CHAPS - Company: Lorenzini Titanium; Product: Spurs Judges’ comments: The spurs are made completely from titanium in a lovely Italian design with very good packaging. The company has further developed the design of spurs, bringing to the market something that is different.
SADDLERY & TACK - Company: Neue Schule; Product: Neue Schule Turtle Top bit
Judges’ comments: This well-crafted bit is fabulous! The innovation, extensively researched, is in the alignment of the bit’s mouthpiece. Most bits are designed to sit on the horse’s mouth, whereas this wonderfully designed product means that when pressure is put on the mouth it sits perfectly.
SAFETY & SECURITY - Company: USG; Product: USG SOS This tag with an individual ID code attaches to USG body protectors and holds all the vital information needed in the event of an emergency – whatever you choose to store, from contacts to medical details. Judges’ comments: This is a really sensible tag with an individual ID code that can help riders in all emergencies. We like the quantity of detail about riders and their horses that can be stored. It is an idea that has finally surfaced in the equestrian market.
TECHNICAL OUTDOOR CLOTHING & FOOTWEAR Company: Deerhunter; Product: Muflon Judges’ comments: This reasonably priced jacket is smart and well-fitting, and its brown trim gives a hint of European design. The five-year warranty is impressive.
Equine Page 6
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