Markets & Retail News Ad campaign sees Saucy soar
THE Saucy Fish Co reported sales growth of almost 23 per cent in the four weeks to February 1. Sales were up 22.6 per cent year on year, compared to total growth for the whole chilled pre-pre- pared fish market of 4.5 per cent. The company’s TV ad-
Culinary coup for Scottish seafood
SCOTTISH salmon and seafood is to be promoted to global chefs in the continuation of a deal with the World Association of Chefs’ Societies (World Chefs). As part of the agreement, Scottish salmon and scallops will be used exclusively by the world’s top chefs as they compete in the Chefs Global Challenge, culminating in a finale in Athens at the 2016 World Chefs Congress. Charles Carrol, president of World Chefs, said: ‘Seafood Scotland has been a supportive partner of
World Chefs and we are proud to announce our partnership once again. ‘Scotland boasts a stellar reputation for its high quality seafood; and the industry’s commitment
to sustainability in its fishing and farming methods is highly respected around the world.’ Scott Landsburgh, chief executive of the Scottish Salmon Producers’ Organisation (SSPO) and Scottish Quality Salmon, said: ‘With more than 10 million members worldwide, World Chefs is very influential in the restaurant and catering sectors, particularly regarding top quality seafood, and this ultimately enhances our reputation in world markets. ‘Over the next two years we will continue to promote a greater awareness of Scottish salmon in
new and developing markets. We are already seeing significant interest from the Far East, and we anticipate this will grow with the added involvement of the World Chefs partnership.’’
Aldi and Lidl boost German salmon sales
SALES of fresh salmon in Germa- ny soared by 80 per cent between 2012 and 2014, thanks to compet- itive prices in dis- count stores such as Aldi and Lidl. The country’s mar- ket for fresh salm- on is broad and includes families and pensioners. Morten Lin- drupsen, at the Norwegian Seafood Council, said: ‘This trend has come about through innova- tion in distribution and packaging We’re seeing it in Norway also, where a lot of fresh salmon is being sold in low- price chains.’
56 Merchants and processors voice hopes for more jobs
Fish merchants and processors in Fleetwood have wel- comed the green light for the town’s fi sh and food park – due to be ready by 2017 - and hope it could mean more jobs. An already thriving industry, which together employs around 600 people and generates £135 million a year, sees a golden chance to improve premises and boost trade sti ll
vertising campaign is now underway and new consumers continue to enter the chilled fish market.
Amanda Webb, sales and marketing director of the firm, said: ‘Co- op alone has added £457,000 in sales from Saucy in the last four weeks. ‘And almost all Saucy
growth has been from buyers new to the brand, compared with the corresponding period last year.’ Branded products
are the main source of competition for Saucy, said Webb.
Saucy CEO Simon
Smith said the com- pany’s current success is being driven by the £2.25 million advertis- ing campaign, which began in January, and includes television, social media, digital advertising and con- ventional PR events.
Saucy sales soaring
gr“Almost all Saucy
owth has been from buyers new to the
brand compared to the same period last year
”
further with a possible 150 new jobs esti mated. At the Midland Fish Company, which prepares plaice, cod, haddock and salmon brought in from Scotland and the Faroe Island, partner Ken Hayton Jr said: ‘It’s fantasti c news and just what the industry and Fleetwood needs. What we have to do now is all pull together to make sure it does happen.’
Campbells agrees salmon deal with supermarket
CAMPBELLS last month announced a major expansion of its seafood sales to supermar- ket Aldi. Family owned Campbells, based near Linlithgow, West Lothian, in Scotland, will supply more than 140,000 packs of Scotti sh salmon during the next year to the fast growing discount chain. The salmon is being sourced by Shetland’s Finest but is to be processed and hand fi lleted by staff at Campbells. It will then go to Aldi stores around Scotland as part of its Specially Selected range. The packs will retail at £3.79. Christopher Campbell, managing director
at Campbells, said: ‘This deal with Aldi is a great extension of what we have been doing with them over the last couple of years. ‘Our partnership with Shetland’s Finest means that we are bringing the best locally sourced salmon to the market and this is something that really appeals to Aldi and their customers. Our other lines have done
really well in the past and we hope that this is no diff erent.’ Campbells, which has been working with Aldi since 2012, is also supplying a salmon and sauce product along with a smoked haddock one and a cod in parsley sauce. During 2014 its seafood contract with Aldi was said to be worth in the region £400,000. Richard Holloway, managing director for Aldi in Scotland, said: ‘The salmon is some of the best sourced in Scotland and we know that high quality products sourced locally are very important to our customers.’
www.fishfarmer-magazine.com
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