Corporate sustainability director – Nutreco
model for “It is the
how protein should be farmed in the future
”
40 years the planet will need to provide more food than it has done in the last 8,000 years. The aquaculture industry has the lowest CO2 foot- print and feed conversion when compared to poultry, swine and beef. It also has the highest protein and energy retention, and harvested edible yield, he says. ‘Aquaculture is the model for how protein should be farmed in the
future.’ He believes there has been a shift in attitudes as the industry has
grown, with everyone – from small entrepreneurial start-ups to consol- idated and organised farming ventures – wanting to implement farming practices that are more responsible, as well as seeking independent certification to demonstrate their sustainable production. But while there has been much progress by the industry from environ-
mental and social perspectives, Villalon accepts that it has done ‘a very poor job’ in communicating its achievements effectively. In particular, consumers need educating on the attributes of farmed fish and he believes this should be done through the retail sector. ‘Nevertheless, the industry shows great environmental leadership,’ he
says, highlighting the Global Salmon Initiative (GSI), founded two years ago, whereby companies representing 70 per cent of global production have committed themselves to making significant progress towards implementing industry sustainability, including being certified to the ASC standard by 2020. He says there could be some value in the GSI forming closer ties with the Consumer Goods Forum (CGF), a retail and food service industry association with more than 400 members from 70 countries and a com- bined annual revenue of EUR 2.5 trillion, to highlight what the industry has accomplished over the years. ‘Wouldn’t it be great to sit at the dinner table and be able to explain
to your children that the fish you’re eating has a CO2 environmental footprint seven times less than the beef we ate yesterday?’ In 2013, Villalon joined Nutreco, taking up the newly created position
of corporate sustainability director, reporting to the CEO. ‘Sustainability is central to Nutreco’s business strategy, which makes
www.fishfarmer-magazine.com Solid partner The Supply Chain Manager
Cefetra is a customer focused company supplying raw materials to the Aqua and Animal Feed markets throughout north west and central europe. Its core tasks lie in origination, distribution, logistics and risk management.
Cefetra does not limit itself to the supply of raw materials
What distinguishes its market approach is the “QLINK” concept: Quality, Logistics, Information, Network and Knowledge.
Visit our website
www.cefetra.com for further information.
Cefetra Ltd
King George V Dock, Glasgow G51 4SE Tel: +44 (0) 141 445 5721 Fax: +44 (0) 141 445 5723 Contact: Stuart Milburn
Trader, +44(0) 141 445 7305 (direct) or
milburn@cefetra.co.uk
347_Cefetra ADV A5
staand_GB_3.indd 1 the supply chain manager 02-05-14 08:06 19
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