Industry insider – José Villalon
sustainable, no matt er the size of the company, because it gives access to the most sophisti cated and lucrati ve markets
“It makes business sense to be ”
my appointment a good fi t. Our ‘Sustainability Vision 2020’ is designed to align our acti ons in key business areas over a period of several years, as we work to fulfi l our mission of help- ing to double world food producti on while halving the footprint,’ says Villalon.
Nutreco – which says feeding the world’s
growing populati on in a sustainable way is at the core of its mission – has implement- ed a robust Supplier Code of Conduct, but how easy is it for smaller companies and for fl edgling growers in the third world to balance their commercial demands with sustainable farming? ‘It makes business sense to be sustainable,
no matt er the size of the company, because it gives access to the most sophisti cated and lucrati ve markets,’ says Villalon. ‘To ensure that no one is excluded, most environmental/ social standards and certi fi cati on platf orms have programmes adapted to small farmers, some of which allow them to cluster together to seek certi fi cati on as a group.
20
Top: Villalon speaking at AquaVision in 2014. Above left: Tilapia. Above Right: Trout.
‘There are also several environmental NGOs that have Aquaculture
Improvement Programmes designed to assist farmers in adopti ng sus- tainable practi ces, and are even fi nding the funding to help them make the necessary investments.’ Villalon has experienced fi ve major internati onal moves in his career
to date and confesses to having a strong aff ecti on for all of the coun- tries that he has called home, with the coastline of southern Chile and the Norwegian fj ords providing ‘some of the most beauti ful landscapes on this planet’. He is, though, by his own admission a tropical person. ‘I like the heat, the
mosquitoes...so probably Ecuador is my favourite,’ he says. FF
www.fishfarmer-magazine.com
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