6 INDUSTRY NEWS


Södra tightens up its sustainability strategy


structure. The unit, which reports to chief


P


executive Lars Idermark, will work to a strategy that has been prepared as part of Södra’s 2020 Group Strategy, to ensure that sustainability work will


aper maker Södra has formed a Sustainability Unit to strengthen its organisation and


be systemised and communicated in a concise and clear manner. This process will also involve a gradual adaptation of working methods in line with the Global Reporting Initiative (GRI). Södra aims to implement reporting according to the GRI’s G4 guidelines as of 2016. Current environmental director Roine Morin will become head of


the unit, whose staff will include environmental coordinator Elisabeth Dahlén, environmental and energy coordinator Eva Gustafsson, energy coordinator Nilla Dahlin, sustainability coordinator Kristina Altner, and Anders Rydne who will replace Eva while she is on parental leave. The Sustainability Unit will


Roine Morin will head Södra’s new Sustainability Unit


be responsible for the overall coordination of environmental, energy and sustainability issues, and will manage and support development issues in the Södra Group.


Update for interactive impact tracing tool


An award-winning interactive tool that helps customers trace the impacts of their paper purchases has been updated by Domtar. Renovated web site The Paper Trail includes social and economic information in addition to environmental data, broadening the meaning of sustainability. Domtar says it represents its


belief that businesses should “operate transparently, pulling back the curtain on their operations and


the resulting impacts”. With the latest additions, The


Paper Trail (www.domtarpapertrail. com) now showcases the people and places behind the products, featuring stories and photos from all 13 of Domtar’s North American mills. The tool assesses Domtar’s community investments by tracking charitable donations and volunteer efforts, such as recycling programmes or educational initiatives. It also demonstrates


the paper industry’s impact on the economy, as Domtar employs nearly 9,000 people across the United States and Canada. In doing so, The Paper Trail helps both businesses and consumers understand the holistic impact of their purchases. “Since first introducing The


Paper Trail in 2011, our thinking has continued to evolve regarding what sustainability encompasses,” said Paige Goff, Sustainability and


Business Communication chief at Domtar. “The new site embraces all three legs of the ‘sustainability stool’ by assessing not only our environmental footprint, but our social and economic impact as well. It demonstrates Domtar’s commitment to the towns we operate in – not only as an environmental advocate, but also as a driver of community initiatives and a creator of thousands of jobs.”


Wood-fibre to be used for Carlsberg beer bottles


Brewer Carlsberg is planning to launch a beer bottle made from biodegradable wood-fibre as part of its circular economy initiative. The three-year project was announced at the Wasteless Supply panel held during the World Economic Forum in Davos. Carlsberg is collaborating with


packaging company ecoXpac, the Innovation Fund Denmark and the Technical University of Denmark, to develop the biobased bottle made from sustainably sourced wood-fibre, to be known as the


January/February 2015


‘Green Fiber Bottle’. All materials used in the bottle, including the cap, will be developed using bio-based


and biodegradable materials – primarily, sustainably sourced wood-fibres – enabling the bottle, says Carlsberg, to be


responsibly degraded. Andraea Dawson-Shepherd,


corporate affairs chief at Carlsberg’s Copenhagen HQ, said: “At Carlsberg we are firm believers in the importance of a circular economy in ensuring sustainable future growth and development on our planet. If the project comes to fruition, as we think it will, it will mark a sea-change in our options for packaging liquids, and will be another important step on our journey towards a circular, zero- waste economy.”


Pulp Paper & Logistics


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