Relocation spoke to
reader Sue Myrie, whose job it is to find the right homes for the right people.
J
ust a few years ago, the only people who used relocation agents were top international firms sending their star directors and managers off to foreign parts for a troubleshooting or major development role. It was viewed as a huge corporate expense, with attendant privileges reserved for the elite. Now, the business is much more mainstream with anyone from busy professionals and
elegant retirees to footballers and celebrities using their services to save time, hassle and, in many cases, money.
CORPORATE RELOCATION Corporate Relocation is concerned with workforce mobility; that is, moving staff either domestically or internationally. The vast majority of relocation agents undertake corporate relocation work. When Human Resource departments are instructed to move key
staff around the country, or into or out of the UK, they contract the settlement of the employee to a relocation service provider. The remit of corporate relocation service providers is very
broad. Not only do they search for accommodation for the employee and the family, they also undertake: School searches Area orientation Cross cultural orientation Tenancy management Household goods movement Visa and immigration services
PRIVATE HOMESEARCH The private homesearch industry in the UK is the most developed in the world. Agents who specialise in private homesearch provide services to individuals looking to move within the UK.
44 AUGUST 2011 PROPERTYdrum Private homesearch is what most of us first associate with
relocation; asking a professional in the area we want to move to, to find the ideal property. Companies offering private homesearch services will take a
detailed brief from the client of their exact requirements and will then begin the search. There are many advantages to be gained from using a homesearch specialist. The in-depth knowledge they have of their area enables them to match the client with the appropriate part of the town or city to best fulfil their needs. For example, if a high priority is good local schools, this will have an impact on the area of search. If a client is planning to move to the country, again, finding the village or estate most suited to their needs is a skill which comes only from detailed local knowledge. Private homesearch, despite the fee charged, will in most cases
be a money saving exercise for two primary reasons. Firstly, the costs involved in wasted trips to view unsuitable properties in the proposed location just don’t occur. Most home buyers have felt the frustration of taking valuable time to view a house which turns out to be entirely unsuitable. Secondly, local knowledge of the property market and how fast or slow properties are moving in any given month, enables the homesearch specialist to maintain a strong negotiating position.
WHY DO PEOPLE USE THEM? The key benefits of using a relocation company or a buying agent:
• FIRSTLY, RELOCATION/BUYING AGENTS are completely
independent and are not tied to any agent and nor do they receive payment of any kind from the agents. They work exclusively on the buyer/tenants behalf focusing on fi nding the right property matched to the brief and in the right location.
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