NEWTECHNOLOGY
AGENTS CATCHING ON TO QR CODES Fine & Country Cambridgeshire is using QR Codes to link their offline marketing material to online information about the property. Whilst on the move, buyers can scan a property’s QR code on their phone, which then links them to a videoette of a home or they can save the agents details as a vCard contact. Simon Bradbury, Partner of Fine &
Country Cambridgeshire says that he has recognised the great potential for the property industry. “Its popularity is of no surprise due to its phenomenal marketing capabilities and I believe it is an ideal tool for buyers and vendors. “Within a minute of a buyer taking a picture of a QR Code with
SIMON BRADBURY FINE & COUNTRY
their phone they are directed to a wealth of property information. The simultaneous voiceovers and animated vendor interviews in the clip mean that certain lifestyle aspects, that are often as important to buyers as the property spec, are highlighted.” Peter Everett at Hamptons says that every one of their offices has
the QR Codes on all the property details in their windows, a great way for passers-by to take the info away with them. In London, WA Ellis are using QR Codes on boards and plan to
develop their usage by linking the barcode to video, while others are literally, just starting to use them. In Bath, Madison Oakley are trialing them on some of their boards, Sewell & Gardner in Chorleywood report that they are using the QR Codes and ‘monitoring their popularity’, as are Real Estate in Hove and Mark Newton at Newton Fallowell, says they are launching QR on their adverts “as we speak”! And finally… another great advantage of this nifty new tool, is
that the scans of a particular QR Code can be tracked, giving an agent even more information on the marketing success for that property. Let us know what you think – are they QR Quite Revolutionary or QR Quickly Redundant?
www.propertydrum.com/articles/QRCodes Do you have any opinions? Log on and add your comments.
QR Codes are phenomenal and an ideal tool for buyers and vendors.”
PROPERTYdrum AUGUST 2011 43
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