LOCAL BUSINESS
Jose & Markham’s sleek interior. Solid, slick shoes at great prices.
Jose & Markham cracks Winnipeg market then
extends reach By Brenlee Coates
24 • Fall 2014 M
ost of the decisions made at Whiskey Dix wouldn’t ring true the next day after a glass of water and Advil to clear your head.
But for the owner of the local bar, Wade Salchert, lis- tening to his former security guard Cesar Baez’s big idea worked out. Te pair met when Cesar was new to Canada, and after
brushing up on his English, Cesar quickly charmed his way up the ladder to managing the nightclub. “Cesar came five years ago with no money and just kind of a good heart and a good work ethic,” says Wade. He also came with one more thing: an idea to manufac-
ture shoes. Cesar knew about leather manufacturing from back
home; his grandfather owned a factory in Mexico. Draw- ing on his own frustrations to find a “really sick, money pair of shoes” in Winnipeg, Wade’s interest was piqued. He invited David Lewis to come on board and together the three founded the brand Jose & Markham. Te opportunity to control the design and quality of a shoe line appealed to Wade as a former dentist who loved
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