LOCAL BUSINESS
near Neepawa. “I originally thought I was going to grow grapes and did a lot of re- search on the subject. But after going on a trade mission with then Premier, Gary Doer to Wisconsin (a hot bed for craft beers) something clicked. Everyone else on the trade mission was working…we were out traveling the countryside sam- pling beers,” recounts Lawrence. Te seeds of their own brewery were being planted... pun intended. “In owning our own pub we got good
at selling everyone else’s beer,” says Chris. “We said, ‘Well, why can’t we make our own beer? What did we need to do to ensure success in an emerging but highly competitive beer market?” Te plan was to grow the crops needed
Farmery has seen success across the province not only in Winnipeg, but also in Saskatchewan and rural communities across Manitoba.
Canada such as Driftwood from Victoria and Pumphouse out of New Brunswick. But there was a part of the business that was missing:
the farm. Tey were
successful in the restaurant business, but Lawrence and Chris yearned for some- thing that would bring them back to
their rural roots. “I would go back and work on the farm over the summer for a few months, that’s where I found sol- ace and I missed it,” explains Lawrence. “Since we grew up on a family farm, we wanted to kind of go back to our roots.” In 2009, Lawrence bought an old berry farm
for the beer on their own property and on other local Manitoba farms, with the eventual goal of building a brewery nearby. With the beer established, their vision for an estate brewery is underway. Currently, Farmery is being brewed in Muskoka, Ont., a common practice for new craft beers where the recipe is original but the brewing is contracted to another company. After two years of working with
22 • Fall 2014
The Hub
Photos courtesy of Farmery Estate Brewing.
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