tech talk
Retailers Need to Take a Bigger Role in Training the Next Generation
With an installer drought of epic proportions hitting the industry, retailers are looking anywhere they can for the next generation of installation technicians. But has the well run dry?
WORDS BY BILL BRAUN F
rom local shops to superstores, the lack of qualified installers has affected the industry in several ways— not the least of which is a loss of potential income. A lack of proper staffing may force shops to suffer an
inability to offer premium services, or worse, endure a slow turnaround speed and an even slower troubleshooting pace. Your reputation and balance sheet may well be at risk without the right people in place. Never more so when you lack good installers. The cause of this gradual decline in installers is multifac- eted. From inadequate training, to a lack of a financial and
46 Mobile Electronics July 2014
professional ladder to climb, to simply disliking who they work for, the industry is losing ground slowly but surely. Of course, the easiest solution is simply not to lose them in
the first place. To reroute this ship, the focus needs to be both on retaining talent and knowing where to find install staff when a replacement is needed.
Training Loyalty Nationwide, retailers (especially larger chains) are taking it upon themselves to train their staff internally, shouldering the educational mantle. They are consistently creating interactive
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