“While many OEMs claim to already
have one to two years of development work alongside Apple and Google, neither solu- tion will reach $10 million in sales until 2017, due in part to the longer product cycles in automotive. Another reason is the incongruent cultures between an indus- try without safety critical components and one with a storied history of product safety recalls,” notes IHS Senior Analyst Mark Boyadjis, author of the report. If you add smartphone tethering and the integration of aftermarket apps into the head unit, the revenue generation forecast jumps as high as $20 billion by the end of 2018, according to Juniper Research in its whitepaper called, Con- nected Cars – Telematics at a Crossroads. A big question is how all of the data
generated by drivers and their smart- phones will be crunched and utilized once it’s beamed into the cloud. And who will be able to access information for the advantage of enhanced customer relation- ships, adjacent services, and marketing?
Aftermarket on Alert Joe Landry of Radios, Knobs, Speak- ers and Things is well aware of what’s coming to his aftermarket business, located in Pontiac, Michigan, just miles from GM’s Tech Center, Chrysler head- quarters, and a number of automotive plants that are manufacturing high-tech vehicles. Many of his customers are engi- neers from these companies, too. His shop currently sells and installs
smartphone interfaces for remote starts and alarms, as well as GPS tracking devices. While admitting he has mixed emotions about new technologies on the horizon, he and his team are geared up for the boom. “We’re keeping up with what’s available
and what’s to come. As a retailer, we don’t have a lot of say or a lot to do with engi- neering or the manufacturing. But we’re ready to support whatever equipment comes our way from the manufacturers,” said Landry, who also was named one of the nation’s top aftermarket installers by Mobile Electronics magazine in 2012. Organizations are working to keep
customers going to the aftermarket. According to the Auto Care Association,
36 Mobile Electronics July 2014
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