Each of the three store locations, Orem (top), Salt Lake (center), and Ogden (bottom) were selected stra- tegically with mar- keting/advertising in mind to attract an entire valley’s worth of potential clients.
valley that spans over 100 miles, oppor- tunity knocked with a local radio station, KSL. Given that the dual AM/FM station’s signal covers the length of the valley, it lent itself to the perfect marketing strat- egy. Knowing this, and seeing how cheap land was back in the 80s, Magnesen opened two more stores—one in Orem (opened in 1979, shortly after the SLC store) and one in Ogden (opened in 1988), each about 40 miles from SLC in either direction (North and South, respectively). “The radio market covers the entire
radio signal of the market with our stores; that’s why they’re spaced like that,” Magnesen explained. There are a total of five radio stations the company advertises with, including KLS, that cover every aspect of their core demographic (25 to 45-year-old males). A cross-promotional partnership was made with KLS to install radios into their vehi- cles in exchange for putting postings on their website, getting invited to various promotions, and putting up banner ads on their Craigslist-esque site, www.kls. com, to further embed themselves in the local community. In addition to radio, Magnesen has run profitable ads through local TV sta- tions. In recent times, with the advent of the Internet, the company has expanded its marketing strategy to utilize social media websites like Facebook and YouTube, and send out regular e-blast newsletters once a month. The Sound Warehouse website performs the job of introducing customers to the company, the latest promotions, and the products and services offered.
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