POLE POSITION Driving forces like Apple
and Google are seeking a first- place finish with their vision for the future of connected vehicles. But will
the aftermarket find a way to force a pit- stop for retailers?
WORDS BY JULIE METEA, CONTRIBUTING WRITER
I
n a packed auditorium at the Telematics Detroit 2014 conference, a few thousand attendees from international automotive and technology companies sat on the edge of their seats await- ing answers from presenters who discussed what’s ahead for the connected car. Senior OEM visionaries explained how they see vehicles becoming an intimate part of their customers’ digital lives. And how they can gain a virtual two-way relationship through the lifetime
32 Mobile Electronics July 2014
of car ownership via telematics capabilities. Right now, they say the key to that inner world is a smartphone. “We’re looking at the year 2025 and who will be
the customer at that point. We start with a future look in time and work our way back to the pres- ent to find what’s needed to build the connected car. We want a platform designed for efficiency and flexibility,” said Kia’s Chief Technology Officer Henry Bzeih.
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