Mercedes-Benz is among the first automakers to bring Apple CarPlay to market. Premiering in the C-Class, CarPlay will be coupled with “Mercedes Connect Me” services and high-end infotainment system COMAND Online.
Google Send to Car and Google Earth—the IT giant is making a strong business case for vehicle integration. In January, Google launched the Open Automotive Alliance, a
new organization committed to bringing the Android platform to OEMs by the end of the year. Among its founding members are GM, Audi, Honda, Hyundai, and chipmaker NVIDIA. The Alliance has yet to publicly showcase a concept, and the indus- try awaits more details for its version of the connected car. “The expansion of the Android platform into automotive will allow our industry partners to more easily integrate mobile tech- nology into cars and offer drivers a familiar, seamless experience
Apple CarPlay will be available in the all-new 2015 Volvo XC90 SUV by the end of the year. Te man- ufacturer puts an emphasis on a clean user interface in a large portrait touch screen.
so they can focus on the road,” said Sundar Pichai, senior vice president of Android, Chrome and apps at Google. In a keynote address during the Los Angeles Auto Show in
November 2013, Director of Google Maps for Business Tarun Bhatnagar hinted at Google’s approach and commitment to the automotive space: simplicity and safe access to everyday tech- nology in a car. “The goal of companies like Google should actually be to
make sure we work mutually across the board with the auto- motive manufacturers to bridge the gap between consumer innovation and driver innovation. And that gap is huge right
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34 Mobile Electronics July 2014
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