PROJECT PROFILES
PROJECT PROFILE PROMOTION
The club says
Escape’s Octagon helps give it a
competitive edge Functional focus
Client: DW Huddersfi eld Supplier: Escape Fitness
I
n a bid to develop its group training offering, DW Huddersfield has dedicated almost 1,000sq ft to a functional area – including the
installation of an Escape Octagon. DW Sports Fitness GM Lee Trainer
says: “Group training is becoming more popular within the industry and we’re looking to develop this further within our clubs in 2014. The Escape Octagon is a fantastic selling point for DW Huddersfi eld, setting us apart from the competition. Personal trainers are able to use the frame to educate and
demonstrate the endless possibilities of functional training, and to enhance the training of both the experienced and the inexperienced member.” The Octagon, installed with its own
storage system, allows trainers to free up the fl oor space so more members can make use of the frame and work out safely without any danger of trip hazards. A full range of functional equipment has also been provided to offer a huge variety of workout possibilities. Trainer adds: “The Escape functional
frame is an innovative piece of kit that gets members thinking outside the box and keeps motivation levels high. Whether they’re aiming for fat loss, muscle gain
or rehabilitation, there’s an exercise for everyone – whatever their goal or ability. The frame is versatile and can be set up in many different ways to fi t different spaces, and the number of stations that can be used on the frame is fantastic.” PT Graham Hogg says: “The frame
is an interesting piece of equipment, is extremely versatile and can be used to achieve many different training systems and techniques. I’ve used the rig with all of my clients and use it for my own training with great success.” PT Ben Green adds: “Most of my time
around the frame is used for metabolic circuit training, because of the number of exercises available in close proximity to each other. The response from all of my clients has been very good.” Matt Morton, Escape’s head of UK
business and global strategic accounts, says: “The Escape Octagon has gone down fantastically well with the members and staff at the club. The feedback so far is that the functional area as a whole has really helped to attract members to the club and helped convert those visits into sales. “It’s great to see the staff ensuring
The frame is versatile and can be set up in many different training confi gurations 86 Read Health Club Management online at
healthclubmanagement.co.uk/digital
that members are engaged in functional training workouts. It will no doubt lead to stronger retention if that strategy is continued long-term.” For more information:
www.escapefitness.com
April 2014 © Cybertrek 2014
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