PROJECT PROFILES
PROJECT PROFILE PROMOTION
SUPPLIER SHOWCASE We take a look at recent projects by Matrix Fitness, Technogym and Escape Fitness New life for period property
Client: The Reynolds Group Supplier: Matrix Fitness
T
he Reynolds Group – specialising in gyms, spas and training, including performing arts, beauty
therapy, personal training, horticulture and now apprenticeships in catering and hospitality – has awarded Matrix Fitness the contract to supply fitness equipment to its new fitness spa site: Reynolds Retreat in Sevenoaks. It will be the fourth gym in the group’s portfolio to be equipped by the supplier. With a tendency for unique venue
choices, Reynolds Fitness Spas blend period properties with top-of-the-range fi tness equipment to offer members a luxurious and comfortable experience in a non-intimidating environment. Since opening its fi rst Performing
Arts School in 1987, the family-run Kent-based business has demonstrated steady growth: it had opened three luxury gyms in venues across the county by 2013. The Gym in Bexley is located in a magnifi cent 19th century Victorian chapel, while The Gym in Rainham is a beautiful, 350-year-old Grade II-listed Queen Anne period property. The Gym in Sittingbourne is the only site to buck the period trend: a modern facility with all the benefi ts of the latest building and environmental technologies. Sevenoaks will open this summer. Each gym has been thoughtfully designed to complement its unique
Each Reynolds gym has been designed to complement its unique environment
environment, and so it was crucial that the selection of fi tness equipment refl ected the quality and design evident in the various locations. Matrix Fitness was seen to fi t the bill, with its complete cardio and strength product ranges – so much so that, when the decision was recently made to refurbish The Old Parsonage in Rainham, Matrix Fitness was supplier of choice. The cardio equipment has been re-
energised with the introduction of Matrix Fitness 7xe series products, including treadmills, Ascent Trainers and cycles – all of which feature Virtual Active technology, the forward-motion video experience designed to enhance cardio workouts. Meanwhile, the strength equipment has
Matrix Fitness has been supplying the Reynolds Group with equipment for over eight years
been upgraded to Matrix’s premier Ultra Series, featuring redefi ned ergonomics, improved comfort and performance, and an integrated tracking system. The latest black fi nish was also chosen to create a sleeker look – one of the fi rst sites in the UK to showcase this new option. MD Jason Hall comments: “We’ve
worked with Matrix for over eight years. 82 Read Health Club Management online at
healthclubmanagement.co.uk/digital
They’ve always offered great equipment at a competitive price for all of our gyms. “We’re so pleased with our
relationship that we’ve also asked them to supply the gym within our new retreat – a beautifully refurbished and extended Victorian property, surrounded by 16 acres of park and woodland in Borough Green, Sevenoaks, when it opens this summer. “Fitting a 4,000sq ft gym is no mean
feat, and we needed people who could supply the best technology and who we knew could be trusted with the project.” Reynolds’ gym memberships include
complimentary one-to-one personal training sessions and can be extended to incorporate spa access. Members visiting the Sevenoaks site will also be able to relax in the Waterleaf, the retreat’s fi ne dining restaurant, where the chef director is Michelin starred Mark Sargeant, who has worked alongside the likes of Gordon Ramsay and runs several Kent restaurants. For more information:
www.matrixfitness.co.uk
April 2014 © Cybertrek 2014
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