PROJECT PROFILES
PROJECT PROFILE PROMOTION
Driving group functional fi tness
Client: Chelsea Health Club & Spa Supplier: Technogym
top premium health clubs in London. It prides itself on providing the best service and facilities to members, some of which include athletes, celebrities and other public figures. As part of its commitment to offer
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members the very best in the market, Chelsea Club underwent an extensive refurbishment in December 2013 to equip itself with Technogym’s new ARTIS range of cardio, strength and functional machines. This included OMNIA, the new all-in-one functional apparatus that provides functional training options for all disciplines, including strength, resistance, stability, fl exibility, co-ordination and speed. Stuart Parker, general manager at
Chelsea Health Club, says: “With the refurbishment, we wanted to re-energise the fi tness suites and create a real sense of vibrancy within the club. Given the premium nature of our facility and the rising trend of functional fi tness, the OMNIA solution was ideal, particularly with our strong focus on personal training and members’ results. It has become the
wned by Chelsea Football Club, Chelsea Health Club & Spa is an iconic site widely regarded as one of the
focal point on the gym fl oor and is a perfect area for trainers to lead personal training sessions and interact with members.” To date, Chelsea Health
Club has had overwhelmingly positive feedback about the new equipment. It organises over 13 OMNIA ‘fast classes’ every week, with more than 80 participants. These classes are very particularly scheduled to drive participation
– for example, around popular group exercise classes – signposting OMNIA as the ideal way for members to complete a total body workout. Trainer advocates are also always on- hand to guide members who want to experiment on OMNIA by themselves. Parker adds: “Our members and staff
love how versatile and fun it is to work out with OMNIA, and the fact that it allows for endless progressions makes it appealing to everyone. OMNIA is a key component of our programming to give members more variety and choices for total body training.” To help the club achieve its goals,
Technogym provided six workshop sessions to support and educate Chelsea Health Club’s trainer team on the possibilities offered by the
84 Read Health Club Management online at
healthclubmanagement.co.uk/digital
apparatus, as well as on how to design and implement effective functional classes and group sessions. Craig Swyer, product manager at
Technogym, says: “OMNIA allows for infi nite possibilities in training, and with this product we’ve focused heavily on offering a full solution. Not only is OMNIA a hugely versatile apparatus, but through the Wellness Institute we also equip clients with the necessary knowledge and programming to implement the solution to its full potential. This is vital for OMNIA as it caters to so many user groups, needs, goals and aspirations. The key is to tailor programmes to users’ motivations rather than to try a ‘one size fi ts all’ approach.” For more information:
www.technogym.com/omnia
April 2014 © Cybertrek 2014
Members like how versatile and fun the OMNIA workout is, says manager Stuart Parker
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