This page contains a Flash digital edition of a book.
GROUP EXERCISE


GX vs GYM I


A fifth of TRP 10,000 respondents combine the gym with a class


Table 1 Activity group by gender, age group, length of membership, club history and visit frequency


GYM ONLY


Gender Female Male


Age group 16-24 25-34 35-44 45+


Months since joining <6


>=6 to <12 >=12 to <36 >=36


Club history First club


1 2 3


More than 3 Monthly visits (mean)


26.5 64.4


51.4 44.9 42.3 39.3


49.7 48.3 45.0 27.7


34.6 38.8 41.1 44.0 48.2 6.0


GROUP EXERCISE


73.5 35.6


48.6 55.1 57.7 60.7


50.3 51.7 55.0 72.3


65.5 61.2 58.9 56.0 51.9 6.3


38 Read Health Club Management online at healthclubmanagement.co.uk/digital


Group exercise versus gym only: who does what, and does this predict retention? Dr Melvyn Hillsdon reports, in the first of a new series based on the TRP 10,000™ survey


magine following a member from their point of joining, through all their visits, interactions, cancellation, joining your competitors, cancelling


– all the time analysing their behaviour and asking how they feel and why they’re making the decisions they are. Doing this with five people would generate incredible understanding; doing it with 10,000 would give our industry the knowledge it needs to grow the market, meaning a bigger slice for all. And that’s what the ambition has been with the creation of the TRP 10,000™


– the biggest and most comprehensive survey of member behaviour ever carried out in the health and fitness industry (see p39 for details). Over the coming months, Health Club


Management will publish the results from TRP 10,000 based on key themes. The focus of this first article will be on what club activities members do, and specifically who participates in group exercise and who uses the gym only. We’ll also examine whether members who usually attend for group exercise have higher retention rates than members who work out in the gym only.


Data and analysis The results here are for members who completed the survey between July and September 2013, and who were followed up until the end of January 2014. During the follow-up period, 1,526 of the participating members cancelled their membership. From a list of 11 options


– they could also tell us about things not on the list – they were asked what they usually visited their club for, and could give multiple answers. Members who listed either ‘exercise class’ or ‘group cycling class’ in their answers were classed as group exercisers, while those who only listed ‘workout in the gym’ were classed as gym-only.


April 2014 © Cybertrek 2014


PHOTO: SHUTTERSTOCK.COM


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92