GROUP EXERCISE
Gym-only members tend to be young males, newly-joined
• Nearly 200 clubs from across the industry participated • Online survey invitation sent to 250,000 members via email
TRP 10,000: Methods & members Methods
• Members were included if they were aged 16 and over and had attended their club at least once within the last month
• 11,935 members opened the questionnaire between July and September 2013
• 11,887 members completed at least one page • 85 per cent (10,062) completed all pages
gym (not in Figure). Similarly, swimmers tend to do multiple activities, with only one in 20 reporting swimming as their only reason for visiting the club. The rest of this article will focus on
two groups of members: those who report using the gym only, and those who report their usual reason for attending is group exercise (exercise class or group cycling class) alone or in combination with another activity.
Solo versus group How do gym-only and group exercise members differ from each other? Those belonging to these two groups show variances by gender, age, membership length, club history and visit frequency (see Table 1, p38). As might be expected, group exercise was reported more by females than males; the reverse was true for gym workouts. Gym-only members tended to be younger, while the proportion of members reporting group exercise increased with age. Longer-term members are less likely to report gym only and more likely to
• Average age 41 (16 to 85 years) • 56 per cent female
Who took part?
• Half of members had been a member for at least 12 months; 25 per cent less than six months; and 25 per cent more than three years
• It was the fi rst ever club for 25 per cent of members • 24 per cent had been a member of the current club before • 67 per cent used their club less than twice a week
Figure 1 Proportion of members reporting activities they usually visit their club to do (activities are not mutually exclusive)
Gym
Exercise class Swim
Group cycling class Personal training Other sport Other activity Social
Restaurant/café Spa/beauty Crèche Tennis
12.4 6.2
2.9 2.7 2.7 2.5
2.3
0.5 0.4
0 10 20 30 40 50 60 70 80 Figure 2 Proportion of members reporting groups of activity
Group exercise only Gym only Swim only
Group exercise & gym Gym & swim
Group exercise & swim All three
5.5 4.4
0 5 10 15 20 25 30 40 45 40 Read Health Club Management online at
healthclubmanagement.co.uk/digital April 2014 © Cybertrek 2014 12.9 39.9 5.8 18.5 11.1 42.5 28.3 74.7
PHOTO:
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