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Three in 10 Britons admit they rarely or never do sport or exercise, with many citing lack of motivation and expensive facilities as their main source of dissuasion, according to Mintel research. Despite a raft of national
and local initiatives, as well as the feelgood factor from the nation’s recent Olympic successes, large sections of the public remain reluctant to get off the couch. A quarter (24 per cent)
of Brits say they struggle to motivate themselves to exercise alone, while an equal number say cost is the chief reason for not using public pools and leisure centres. Continuing this theme, exercising at home
Three in 10 Britons admit they rarely or never do sport or exercise “The leisure industry can engage with
is proving a big draw. A quarter of those who do exercise use weights, workout videos and computer games to do domestic workouts.
apathetic consumers in a number of ways; the most obvious way is trial,” says Mintel leisure analyst Michael Oliver. “They could also use mobile facilities in the heart of neighbourhoods.” Details:
http://lei.sr?a=W9h4a
Balfour invests in One Rebel gym chain
One of the founders of Fitness First is investing in a new chain of American-inspired high intensity gym studios, which uses a ‘pay as you train’ business model. Mike Balfour, who helped
grow Fitness First into a global brand, is becoming a non-executive director and investor for One Rebel gyms. One Rebel hopes to secure
£2.7m from investors, to open 10 to 20 gyms over five years. The ‘pay as you train’ model
will be adopted by One Rebel to compete with the low-cost gyms, eschewing joining fees and monthly subscriptions. The first club is expected to open in London
One Rebel aims to cash in on the growing demand for interval training
this September and will include two or three studios for cycling and treadmill classes,
plus either hot yoga or a fight club offering. Balfour’s son James will be chief executive and Giles Dean will play the role of operations director. Details:
http://lei.sr?a=r4F9B
Psycle London pushing exercisers to face the music
A new health and fitness development in London is using inspirational music to help push exercisers further when taking part in its specially-curated cycling workouts. Psycle London – the brainchild of former Fitness First CEO Colin Waggett – uses high
April 2014 © Cybertrek 2014
intensity interval and low-impact exercises conducted over 45 minutes on a bike. The specialised music is essential to the
workout, with specific playlists created to push participants using lyrically-driven, motivational songs. Details:
http://lei.sr?a=j3V7X
Keiser UK Ltd 0845 612 1102
@KeiserUK
www.keiseruk.com
“We decided to purchase Keiser bikes because of the high quality and low maintenance requirements. This makes them excellent value for money. The on-board computer also adds an extra dimension to the studio cycling experience for our customers. We have Keiser bikes at other sites and have always been impressed with their service.”
Coral Hanson
Health and Fitness Manager BVAL
www.healthclubmanagement.co.uk Britain’s workout habits revealed
M3 INDOOR CYCLE M5
ELLIPTICAL AIR
RESISTANCE RANGE
PHOTO:
SHUTTERSTOCK.COM
PHOTO:
SHUTTERSTOCK.COM
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