THE “QUANTIFIED SELF” … is a movement to incorporate tech-
nology into data acquisition regarding as- pects of a person's daily life in terms of inputs (e.g., food consumed, quality of surrounding air), states (e.g., mood, arous- al, blood oxygen levels), and performance (mental and physical). Such self-moni- toring and self-sensing, which combines wearable sensors (e.g., EEG, ECG, video) and wearable computing, is also known as lifelogging.
experience, clubs have a powerful tool for combating turnover and attracting new members.
2. A networked system also pro-
vides real-time access to management regarding equipment status. In-depth reports notify staff by email about individual machine usage. So, for ex- ample, treadmills that are used more frequently are easily identified and can be rotated to lower-traffic spots which in turn will extend their lives.
Club owners should be cautious,
however, about allowing or encour- aging members to use their favou- rite third-party apps with their cardio equipment. In doing so, clubs will be unable to guarantee a certain level of quality, uniformity and inter-operabil- ity and means that the club would no longer in control of its members’ experi- ences within their facilities. And if one of these apps was to per-
form poorly – or worse, crash – exercis- ers could blame the club (not the app)
and expect a fix. A networked system is an excellent
opportunity to offer services that sup- port results-driven members and the concept of the “quantified self.” By sup- porting and promoting member success, it can help grow a club’s business and the number of people who hold onto their memberships indefinitely. FBC
Brent Brooks is vice president of networked fitness at Precor. For more information visit
www.precor.com.
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infO@PETRASOAP.COM November/December 2013 Fitness Business Canada 41
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